DISCOVER POLAROID

Watch a short film inspired by the story of our founder, the man who changed the way we see the world.

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While polarization can be tricky to understand, it’s very easy to grasp once you try on a pair of Polaroid sunglasses.
That’s when the magic happens.

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When light reflects off a flat, shiny surface such as sand, water, snow or roads, it travels in every direction. Vertical light is useful to the human eye: it helps us see. Horizontal light, however, simply creates glare. Glare, also called visual noise, reduces visibility and makes it uncomfortable, painful and dangerous to carry on driving, cycling, skiing or even just sunbathing.

While non-polarized lenses just make things look darker, Polaroid polarized sunglasses guarantees more comfort and less glare. With Polaroid’s anti-glare properties, you can wear Polaroid lenses all day every day and enjoy whatever you’re doing in style and comfort.

WITHOUT POLARIZED LENSES


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WITH POLARIZED LENSES

VISIO