Electric toothbrush buyer's guide

Pearly whites this way!

Whether you’re searching for something simple or high-tech, we’ve handpicked a selection of showstopping electric toothbrushes. Let’s brush up on what's out there!


Personalised brushing

Oral-B Genius X Boots Exclusive Blush Pink Electric Toothbrush with Art of Brushing Travel Case

Powered by artificial intelligence (fancy!), Oral-B’s Genius X removes up to 100 percent more plaque than a manual toothbrush. With a quadrant timer and six cleaning modes, including ‘whitening’ for a winning smile, this toothbrush is complete with a smart USB travel case that charges both your brush and your phone when on the go.

That’s not all! After brushing, you’ll get a personalised score based on whether you pressed too hard, how long you brushed for and how complete your brushing coverage was. Genius! (Hence the name).


Oral-B's best ever clean

Oral-B iO8™ Black Onyx Electric Toothbrush with Limited Edition Travel Case

Ready to ditch some of those bad brushing habits (like not going for long enough and failing to hit those hard-to-reach spots)? Welcome to the iO8. This all-singing, all-dancing toothbrush is complete with artificial intelligence, revolutionary magnetic iO technology, an interactive colour display, six smart modes and an enhanced pressure sensor.

What’s more? It reminds you when you need to replace your brush head, greets you as you power up and gives you a smile for a job well done! Smart, right?


Healthy gums, happy you

Philips Sonicare ProtectiveClean 5100 Navy Blue Electric Toothbrush

Thanks to its densely packed, high-quality bristles, the ProtectiveClean 5100 improves gum health up to 100 percent more than a manual toothbrush. Plus, the Advanced Sonic Technology pulses water deep between the teeth and along the gumline for an exceptional daily clean.

Complete with a built-in pressure sensor, three cleaning modes and brush head replacement reminders, the 5100 is a much-needed addition to any bathroom shelf. Oh, and did we mention it comes with a travel charging case?


Pro plaque removal

Philips DiamondClean Sonic Black Electric Toothbrush

Although they share a fair few similarities, Philips’ DiamondClean sees the ProtectiveClean’s three cleaning modes and raises it to five! We’re talking ‘standard’, ‘whitening’, ‘sensitive’, ‘gum care’ and ‘deep clean’.

Like the ProtectiveClean, the DiamondClean is complete with Advanced Sonic Technology, a travel charging case and up to two weeks battery life per charge. Plus, it features a Premium Plaque Defence brush head designed to curve around the contours of your teeth, giving you up to 10 times more plaque removal from hard-to-reach spots.*


Simple yet effective

Philips Sonicare ProtectiveClean 4300 Pink Electric Toothbrush

Thanks to the in-built pressure sensor, the budget-friendly ProtectiveClean 4300 alerts you when you’re brushing too hard. With a quadrant timer, brush head replacement technology and one cleaning mode (featuring two intensities), it has everything you need for a fuss-free deep clean. Psst – did we mention it removes up to seven times more plaque than a manual toothbrush?


Benefits of electric toothbrushes

Electric toothbrushes are a great way of making sure your teeth and gums are in tip-top condition in between trips to the dentist.

Raha Sepehrara, principal dentist at Dental Suite clinics, explains why she recommends electric toothbrushes to her patients: “Many electric toothbrushes have timers or make a noise when you’ve brushed for the recommended two minutes. Also, they have small heads which clean more thoroughly and can reach hard-to-access areas. Everyone in my family uses them – even my six-year-old son and I recommend them to my patients. They really do make your daily oral hygiene routine easier and safer.”

Using an electric toothbrush can improve your brushing technique, as Raha explains: “With manual toothbrushes, some people have a tendency to press too hard which can, over time, cause gum recession and wear away the tooth enamel. Electric toothbrushes warn if you’re pressing too hard by making an unusual noise. Some even shine a red light.”

Many electric toothbrushes have different modes such as daily, whitening, sensitive and gum care, as well as tongue cleaning modes. Some even feature smart technology which can link up to your phone to give you a really great insight into how well you’re brushing.

Of course, if you just want something to gently introduce you into the world of electric toothbrushes there are plenty of more basic options too! Plus, we have plenty of electric toothbrushes for kids to kickstart their dental hygiene regime.

Remember, whichever electric toothbrush you choose, you need to replace your brush head every three months. View our range of replacement heads here.


*Versus a manual toothbrush.