Christmas Tree

Black-founded & Inclusive Brands

Boots is here for you to shop amazing black-founded and inclusive brands, celebrate the culture and individuality of our diverse customer base and discover your new favourite brand!

DISCOVER MOOD-BOOSTING, SPIRIT-LIFTING HAIR CARE PRODUCTS


We caught up with Treasure Tress to talk all things hair wash day, hair catastrophes (eek) & some of their favourite products, which were featured in our collaboration box!


Treasure Tress is Europe’s first & largest natural hair product discovery box, where customers can connect over kinks and curls.

SHOP WASH DAY NECESSITIES

CAN'T FIND WHAT YOU WANT? SHOP MORE BOOTS DEPARTMENTS HERE

At Boots, we are passionate about championing minority-founded and inclusive brands all year round. We care deeply about our diverse customers and want the products you're looking for to be accesible, easy to find, and to support and meet your needs.


Boots is the place to be for make-up and skincare for all skin tones and types, hair care and accessories for all styles and textures and being part of a community that shouts about Black-founded and inclusive brands, for the diverse customers we serve.