POWer to your brows!

Take control of your brows with our NEW brow pomade!

Introducing Benefit’s newest member of the brow family POWMADE!

Our pomade glides on POWerful colour and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately), for controlled, precise application. The creamy feeling, waterproof, non-drying formula allows you to fill, sculpt and define brows with natural looking depth and dimension.

Benefit Cosmetics, the #1 Prestige Makeup Brand in the UK*, is adding a new member to its bestselling brow family. Introducing POWmade Brow Pomade. A full-pigment brow pomade that creates the most believable brows in just a few strokes! Available in eight versatile waterproof and smudge-proof shades with 36-hour wear and a formula that won’t dry out!

The creamy lightweight, blendable formula glides on smoothly and sets to a natural-matte finish. The built in wiper features three custom-made ridges for just the right amount of product every time for clean, controlled lines. No mess or wasted product! Apply POWmade Brow Pomade with our specially designed Dual-Ended Angled Eyebrow Brush for precise application.

POWmade Brow Pomade is available in eight versatile shades and comes in a comprehensive range from light to medium.

2 – Warm Golden Blonde
2.5 – Neutral Blonde
3 – Warm Light Brown
3.5 – Neutral Medium Brown
4 – Warm Deep Brown
4.5 – Neutral Deep Brown
5 – Warm Black-Brown


*Benefit is the No.1 Prestige Makeup Brand in the UK. Source: The NPD Group. Value and Unit Division sales of Total Prestige Makeup for 2020 January to December.
Please email for more details.