BENEFIT


Benefit is BIG on brows – they’re the No.1 premium brow brand in the UK.* So if it’s brow-fection you’re looking for, their bestselling Gimme Brow+, Precisely My Brow Pencil and Goof Proof Eyebrow Pencil are the must-have products for anyone’s make-up bag.


Benefit are the UK’s No.1 prestige mascara brand.** Try BADgal BANG! for lash volume, Roller Lash for the ultimate flirty lash curl and They’re Real! Mascara for unbelievably longer-looking lashes.


Looking to do MORE for your pores? Then the POREfessional range is for you! Try The POREfessional Primer – the No.1 premium face primer franchise in the UK^, and now Pore Care – Benefit’s skincare range designed to nourish pores, putting the joy back into your skincare routine.


*Benefit is the No.1 Prestige Brow Brand in the UK. Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup Eye Brow Sub-Segment by Division, Value & Unit Sales, January – December 2024. Please email datarequest@benefitcosmetics.com for more details.


**Benefit is the No.1 Prestige Mascara Brand in the UK. Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup Mascara Sub-Segment by Division, Value & Unit Sales, January – December 2024. Please email datarequest@benefitcosmetics.com for more details.


^The POREfessional is the No.1 Prestige Face Primer Franchise in the UK. Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup Face Primer Sub-Segment by Franchise, Value & Unit Sales, January – December 2024. Please email datarequest@benefitcosmetics.com for more details.