Benefit

BENEFIT

With the motto ‘laughter is the best cosmetic’, Benefit Cosmetics stands for a unique and quirky approach providing instant beauty solutions with a dose of humour. Discover the complete make-up collection and bestselling products, including travel-size minis and gift sets! 

Benefit is BIG on brows – so if it’s brow-fection you’re looking for, our bestsellers* Gimme Brow +, Precisely My Brow Pencil or Goof Proof Eyebrow Pencil Mascara are the must-have products in anyone’s make-up bag. Try BADgal Bang for lash volume, Roller Lash for the ultimate flirty lash curl and They’re Real Mascara for unbelievably longer-looking lashes.

But these are not the only categories we’ve got covered. The other cult products include POREfessional, which minimises the appearance of pores and fine lines, or the iconic Hoola Bronzer for a natural-looking tan all-year-round. Benefit boasts a handful of cult classics handling every girl’s beauty dilemmas. Whatever your make-up need, you’re sure to find your new ‘make-up BFF’ at Benefit.

*Unit Division sales across categories within Benefit Cosmetics 2019 January to December.