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BENEFIT

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BENEFIT

Benefit is BIG on brows – they’re the No.1 premium brow brand in the UK.** So if it’s brow-fection you’re looking for, their bestselling† Gimme Brow+, Precisely My Brow Pencil or Goof Proof Eyebrow Pencil Mascara are the must-have products in anyone’s make-up bag. Try BADgal Bang for lash volume, Roller Lash for the ultimate flirty lash curl and They’re Real Mascara for unbelievably longer-looking lashes.


*Source: The NPD Group. Unit Division sales of total Prestige Blush & Bronzer Segment for 2021 January to December. Please email datarequest@benefitcosmetics.com for more details.


**Source: The NPD Group. Value and Unit Division sales of Total Prestige Eye Brow Segment for 2020 January to December. Please email datarequest@benefitcosmetics.com for more details.


Benefit is the No.1 Prestige Eye Brow Brand in the UK.

Source: The NPD Group. Value and Unit Division sales of Total Prestige Eye Brow Segment for 2021 January to December. Please email datarequest@benefitcosmetics.com for more details.


Precisely My Brow Pencil is the No.1 selling Prestige Eye Brow Product in the UK.

Source: The NPD Group. Value and Unit product sales of Total Prestige Eye Brow segment for 2021 January to December. Please email datarequest@benefitcosmetics.com for more details.


Gimme Brow + is the No.2 selling Prestige Eye Brow Product in the UK.

Source: The NPD Group. Value and Unit Product sales of Total Prestige Eye Brow Segment for 2021 January to December. Please email datarequest@benefitcosmetics.com for more details.


Goof Proof Brow Pencil is the No.3 selling Prestige Eye Brow Product in the UK.

Source: The NPD Group. Value product sales of Total Prestige Eye Brow Segment for 2021 January to December. Please email datarequest@benefitcosmetics.com for more details.