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BENEFIT

Beyond beautiful brows

Get beautiful brows, the Benefit way! Browse the best Benefit brow collection to become your very own brow artist

Wow your brows


Benefit have been wowing brows and acing arches since 1976. They are the ultimate brow authority! This is your ultimate how-to guide to get flawless brows every time.

Step 1

Line and define


Defining your brow shape is the first step to achieving naturally flawless-looking brows. Benefit believe that arches can transform and frame your face. If eyes are the windows to the soul, then brows are the curtains after all!


Using one of our brow pencils or pens, establish the start, arch and tail of your brow. Finely draw the shape and fill in strokes in the direction of the hairs.

Step 2

Gimme more brow


Defining your brow shape is the first step to achieving naturally flawless-looking brows. Benefit believe that arches can transform and frame your face. If eyes are the windows to the soul, then brows are the curtains after all!


Using one of our brow pencils or pens, establish the start, arch and tail of your brow. Finely draw the shape and fill in strokes in the direction of the hairs.

Step 3

Set it, don’t regret it!


The ‘cult’ brow setting gel in the makeup market is 24-Hour Brow Setter. This clear brow gel will set all the work you’ve spent time sculpting, in place all day long. Furthermore, this product is
versatile. Use it to create the ‘brow lamination look’. To do this, wiggle the comb through the hairs and hold for a few seconds, brush the hairs up to accentuate that fluffy brow effect.