This lightweight brow gel delivers foolproof, mess-proof color, fullness and hold. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake.

The light gel-wax provides natural-looking volume and definition with the help of a perfectly-sized mini brush, depositing just the right amount of buildable color. Layer on coats for more impact or apply a few strokes for subtle perfecting. For an even more natural look, reach for Clear, which adds dimension and dries to a comfortable hold. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!