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Urban Decay Eyeshadow Primer Potion Original

£16.80
8609349
Save £4.20
Was £21.00
10 ML | £16.80 per 10ML
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Urban Decay Eyeshadow Primer Potion Original

A seemingly impossible feat, Urban Decay found a way to make Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.   

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Urban Decay’s paraben-free Original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.


Urban Decay Primer Potion UK’s #1 Premium Eye Primer*

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.

How to use

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

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Delivery options

Click & Collect
£1.50 or free if you spend £15 or more from your choice of 1,800 stores.

Standard Delivery
£3.95 or free when you spend £25 or more.

Next Day Delivery
Order by 10pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

Airport Click & Collect
£4.50 - Select a delivery date 3 days before your flight.

Named Day Delivery
£4.75 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.

Urban Decay Eyeshadow Primer Potion Hacks