They're Boots, Darling!

High fashion on the high street – it’s got to be Boots

Like what you see? Of course you do, darling. From the catwalk in Milan to the car park in Milton Keynes, add effortless elegance to your look with our new own-brand frames.

Perfect for fashionistas living La Dolce Vita, we’ve got the pair for you – and some starting from as little as 40 quid. You can leave the credit card at home in Monaco, darling.

Whether you’re in need of an eye test or just fancy a change of style, drop into your nearest Boots Opticians to explore our gorgeous range of own brand frames featured in the TV ad and our full range, to rival the high-end glitterati. If designer brands are more your thing, darling, we’ve also got an unbelievable range of designer glasses and sunglasses to suit your style.

Not used to buying without your personal shopper? We get it. Let our London School of Styling trained team help you find a style (or two) that just ooze sophistication.

At Boots, we think you should wear whatever frames make you feel the most fabulous, view the frames featured on TV and view the range from Boots Eyeweare to fill you with inspiration, darling!


We are open. Book an appointment, darling!

Book your eye test online or by calling us on 0345 125 3752. Local call rates apply. Mobiles vary.



Safer appointments at Boots, with you in mind Find Out How​​​​​​​

Book now