THE DEFINITIVE GUIDE TO No7 MASCARAS

Lengthening, curl-enhancing, volumizing – whatever you’re looking for, No7 have got it right here

Finding the right mascara can sometimes feel like a never-ending quest. From volumising to lengthening and waterproof to defining, there are so many formulas out there that it can be hard to know which one to choose - and that’s before you even consider lash primers. (A primer... for my lashes?)

No7 has an option to help you achieve all the results you want, but how do you know which one (or wand) is right for you? Our handy guide gives you the lowdown on each type, and their promised results, to make it easy for you to find your holy grail mascara and keep those lashes fluttering flawlessly all day long.​​​​​​​

THE ULTIMATE LASHES

If you’re looking for an all-in-one solution then look no further than the Full 360 range with all different benefits.

THE FULL 360

Enriched with volumising spheres that layer upon one another to build volume, The Full 360 creates dramatically fuller and more noticeable lashes. The curved brush grips every lash, coating from root to tip for longer-looking lashes and a wide-awake curl. Apply three coats to get a finish that lasts up to 12 hours.

Available in multiple colours

“I have tried many mascara’s in the search for the perfect one and now my search is over.” Wendy, May 2019, boots.com reviewer​​​​​​​

Shop now

THE FULL 360 ULTRA

Enriched with shea butter and vitamin E, this game-changing mascara not only develops length, volume and curl, it also helps to nourish and condition lashes. Featuring an hourglass-shaped wand and coming in a tube 40 percent larger than the original Full 360 Mascara, the Ultra is the crème de la crème for maximum lash definition and unbelievable volume.

A total of 93.6 percent of women saw volumised lashes*, but don’t just take their word for it, try it yourself!

*Consumer testing on 78 women

Shop now

THE FULL 360 WATERPROOF

Our latest addition to the The Full 360 family the NEW Full 360 Waterproof Mascara gives you 12 hours of volume, length and curl, that’s water and life proof! And whilst it’s giving you the most enviable lashes, it’s nourishing them too with Pro Vitamin B5. Its unique blend of film formers, offers exceptional waterproof properties with no compromise on performance, and the formulation is enriched with volumising spheres which layer on top of each other to create the fullest, most beautiful lashes. 93% of women who tried The Full 360 Waterproof said they saw fuller looking lashes*.

Shop now

PUMP UP THE VOLUME

If va-va-voom’s your thing then No7 has five go-to options to get envy-worthy volume…

STAY PERFECT

Stay Perfect is smudge proof, flake proof, sweat proof, humidity proof, tear proof… pretty much life proof. It’s a must-have mascara that lasts through whatever life throws at you, with a flexible short brush which evenly coats the lashes. But when the day is over it can gently be removed by holding a cotton pad soaked in warm water over your eye.​​​​​​​

Available in multiple colours

“I have had so many comments on my lashes since wearing it and it literally does not budge ALL day.” Emily, March 2019, boots.com reviewer

Shop now

STAY PERFECT ULTRA MASCARA

From volumising to lengthening and waterproof to defining, get 24 hours of volumised, smudge-free, sweat-proof lashes. As well as this, Stay Perfect Ultra contains volumising spheres that layer upon each other to build volume. 90% of customers say lashes appeared lifted.**

Available in Black & Black/Brown.

As well as having true staying power, Stay Perfect Ultra has tubing technology which has many benefits that give you a full 360-degree coverage. What’s more, Stay Perfect Ultra is smudge-proof for 24 hours and is easily removed with warm water.

Suitable for sensitive skin.

Shop now

LASH IMPACT

Add intense volume for a dramatic finish with Lash Impact. It gives great volume in one coat, and an amplified false lash effect in two, without any clumping. 

Available in multiple colours

Also available in waterproof

“Gives the impression of much longer and fuller lashes than I really have.” Ajax, June 2017, boots.com reviewer

Shop now

LASH IMPACT ULTRA

Create an instant false lash effect with one sweep of Lash Impact Ultra. The fast-drying formula creates intense volume to enhance and transform the lashes.

Available in multiple colours

“Wow, my lashes look so long!” Sanderson7, June 2017, boots.com reviewer

Shop now

INTENSE VOLUME

Intense Volume visibly builds volume with perfect separation, ideal for creating thicker looking lashes without clumping.

Available in multiple colours

Also available in waterproof

“I’ve used this mascara for over 10 years and wouldn't use anything else.” Andelliart, June 2017, boots.com reviewer

Shop now

VELVET LASH

Velvet Lash is enriched with velvet flower extract for a soft and luxurious result, whilst the mascara brush combines three core technologies to deliver volume, length and definition.

Available in multiple colours 

“Gives great coverage, length and volume without applying too many layers.” Becca20, June 2018, boots.com reviewer

Shop now

LENGTHENING HEROES

If you love a false lash effect without the hassle of real falsies, then try No7’s luscious lengthening mascaras…

LASH EXTENDER

Lash Extender coats lashes from root to tip for an instant lash extension. Enriched with volumising spheres that build beyond the visible tip, this mascara stretches lashes to new lengths. Its fibre free formula means no flaking or smudging.

Available in multiple colours

“Gives the appearance of lash extensions.” Batesd, February 2019, boots.com reviewer

Shop now

EXTREME LENGTH

Open your eyes to intense, fluttering lashes. Extreme Length’s smooth formula is perfect for building up your lashes without any clumps. The uniquely shaped brush grips and extends each lash for maximum length and eye-opening definition.

Available in multiple colours

Also available in waterproof

“I often get compliments on how naturally long my lashes look, thanks to the magic of No7 Extreme Length.” MsReyes, June 2016, boots.com reviewer

Shop now

DRAMATIC LIFT

Dramatic Lift is enriched with flexible polymers and Keratin to help boost lashes from root to tip, giving you the ultimate wide-awake look.

Available in multiple colours

“Lashes to die for.” Cjodie, May 2019, boots.com reviewer

Shop now

WATERPROOF WINNERS

Sometimes your regular mascara just won’t cut it. Say goodbye to panda eyes and hello to No7’s waterproof mascaras, including our NEW Waterproof The Full 360 Mascara.

LASH IMPACT WATERPROOF

Dial up your lash drama and create lashes with impact, whatever the conditions. Lash Impact Waterproof builds long-lasting intense coverage that’s clump free and smudge free without flaking.

Available in multiple colours

“The best waterproof mascara I have ever used.” Jemma59, June 2017, boots.com reviewer

Shop now

INTENSE VOLUME WATERPROOF

Intense Volume Waterproof visibly builds volume with perfect separation for lusher lashes. The bristle brush grips onto lashes to create maximum length and definition.

Available in multiple colours

“This is the only mascara I will ever buy now.” Anonymous, June 2016, boots.com reviewer

Shop now

EXTREME LENGTH WATERPROOF

Extreme Length Waterproof has a smooth formulation that will give you gorgeous clump free lashes. The uniquely shaped brush helps to grip even the smallest of lashes giving you maximum length, even in the corners of your eyes.

Available in multiple colours

“Lasts all day without running or smudging.” Miss DRM, October 2018, boots.com reviewer

Shop now

DOE-EYED DEFINITION

For the ultimate defined look, No7 has got you covered…

EXCEPTIONAL DEFINITION

This conditioning mascara with an innovative three-in-one brush lives up to its name by giving exceptional definition and volume. The left side of the brush loads lashes for great volume, the right side combs lashes to ensure clump-free, clean definition and the top has been designed to target even hard-to-reach lashes.

Available in multiple colours

“I really like this mascara, the brush grips all lashes and effortlessly separates them for great definition.” Lilyq, June 2018, boots.com reviewer

Shop now

PRIME TO PERFECTION

Yes, even lashes can benefit from a little primer to ensure they’re looking faultless and feathery…

LASH IMPACT LASH PRIMER

This 4-in-1 primer improves the volume and length given by mascara and allows for smoother application when applied underneath your regular mascara. It can also be used alone as a lash tint, or as a top coat to make any mascara waterproof.

“When I use this as a primer it makes my lashes so much longer.” Katalm, June 2017, boots.com reviewer

Shop now

NOURISH WITH A SERUM

Give your lashes a little indulgence and lasting boost with No7's conditioning serum...

LASH IMPACT LASH SERUM

This serum has a unique blend of ingredients that gives visibly fuller, thicker and darker lashes in just eight weeks. Apply every night to get the best results. (Top tip: this can also be used on eyebrows.)

“Since using this they are thicker, longer and no more gaps!” Cheryl99, February 2019, boots.com reviewer

Shop now

No7

*93% of 78 women who tried as part of our consumer testing. To verify, please email ukgb@boots.co.uk