No7 Want ultimate lift and hold for a super wide-awake look?

Inspired by haircare, No7 Dramatic Lift Mascara contains flexible polymers and Keratin to help boost lash from root to tip.

The curved brush helps to capture all lashes and push them upwards, No7 Dramatic Lift Mascara is proven to lift lashes by 70%.

Picking Your Perfect Mascara

Wand Style- A curved styling brush that fits perfectly in to the roots of the lashes to help lift each individual lash to create the ultimate wide awake look.

Finished Look- Lashes are lifted by 70% and are boosted from root to tip.