No 7

Discover No7 Mascaras & find the right one for you

Finding the right mascara can sometimes feel like a never-ending quest. Use our handy guide to discover our range – from lash lifting to waterproof, we have a mascara for you

From volumising to lengthening and waterproof to defining, there are so many formulas out there that it can be hard to know which one to choose – and that’s before you even consider lash primers. (A primer… for my lashes?)

No7 has an option to help you achieve all the results you want, but how do you know which one (or wand) is right for you? Our handy guide gives you the lowdown on each type, and their promised results, to make it easy for you to find your holy grail mascara and keep those lashes fluttering flawlessly all day long.

Delay the salon lash lift

Looking for a natural lifted lash look?*

Keep up your natural lash game at home with our new No7 4D Lift & Curl Mascara, designed with4-in-1 benefits to lift, curl, lengthen and volumise for a natural lifted lash effect. 92% agreed theirlashes look lifted.††

Available in black and brown/black.

Lengthen your lashes and turn up the volume

Looking for volume with added length for your lashes? Then the wait is over…

Turn up the volume with our No7 Lash Extender Fiber Mascara, for lashes with instantly 3x more volume** and unstoppable length. The bamboo-fiber enriched formula builds lashes up and out for an extended lash effect, without the hassle of false lashes. Great for dramatically longer and fuller looking lashes without flaking or clumping.

8/10 agreed they saw instantly lengthened lashes.±

98% agreed mascara is flake free.±

Available in Black

The ultimate lashes

If you’re looking for an all-in-one solution then look no further than the Full 360 range with all different benefits.

Enriched with volumising spheres that layer upon one another to build volume, The Full 360 creates dramatically fuller and more noticeable lashes. The curved brush grips every lash, coating from root
to tip for longer-looking lashes and a wide-awake curl. Apply three coats to get a finish that lasts up to 12 hours.

Available in multiple colours

Enriched with shea butter and vitamin E, this game-changing mascara not only develops length,
volume and curl, it also helps to nourish and condition lashes. Featuring an hourglass-shaped wand and coming in a tube 40 percent larger than the original Full 360 Mascara, the Ultra is the crème de la crème for maximum lash definition and unbelievable volume.

A total of 93.6 percent of women saw volumised lashes^, but don’t just take their word for it, try it yourself!

Our latest addition to the The Full 360 family the NEW Full 360 Waterproof Mascara gives you 12 hours of volume, length and curl, that’s water and life proof! And whilst it’s giving you the most
enviable lashes, it’s nourishing them too with Pro Vitamin B5. Its unique blend of film formers, offers exceptional waterproof properties with no compromise on performance, and the formulation is enriched with volumising spheres which layer on top of each other to create the fullest, most beautiful lashes.

93 percent of women who tried The Full 360 Waterproof said they saw fuller looking lashes.^^

Pump up the volume

If va-va-voom’s your thing then No7 has five go-to options to get envy-worthy volume…

Stay Perfect is smudge proof, flake proof, sweat proof, humidity proof, tear proof… pretty much life proof. It’s a must-have mascara that lasts through whatever life throws at you, with a flexible short brush which evenly coats the lashes. But when the day is over it can gently be removed by holding a cotton pad soaked in warm water over your eye.

Available in multiple colours

From volumising to lengthening and waterproof to defining, get 24 hours of volumised, smudge-free, sweat-proof lashes. As well as this, Stay Perfect Ultra contains volumising spheres that layer upon
each other to build volume.

90% of customers say lashes appeared lifted.†

Available in Black & Black/Brown.

As well as having true staying power, Stay Perfect Ultra has tubing technology which has many benefits that give you a full 360-degree coverage. What’s more, Stay Perfect Ultra is smudge-proof
for 24 hours and is easily removed with warm water.

Suitable for sensitive skin

Add intense volume for a dramatic finish with Lash Impact. It gives great volume in one coat, and an amplified false lash effect in two, without any clumping.

Available in multiple colours

Also available in waterproof

Intense Volume visibly builds volume with perfect separation, ideal for creating thicker looking lashes without clumping.

Available in multiple colours

Also available in waterproof


If you love a false lash effect without the hassle of real falsies, then try No7’s luscious lengthening mascaras…

Lash Extender coats lashes from root to tip for an instant lash extension. Enriched with volumising spheres that build beyond the visible tip, this mascara stretches lashes to new lengths. Its fibre free formula means no flaking or smudging.

Available in multiple colours

Open your eyes to intense, fluttering lashes. Extreme Length’s smooth formula is perfect for building up your lashes without any clumps. The uniquely shaped brush grips and extends each lash for maximum length and eye-opening definition.

Available in multiple colours

Also available in waterproof

Dramatic Lift is enriched with flexible polymers and Keratin to help boost lashes from root to tip, giving you the ultimate wide-awake look.

Available in multiple colours

Waterproof winners

Sometimes your regular mascara just won’t cut it. Say goodbye to panda eyes and hello to No7’s waterproof mascaras, including our Waterproof The Full 360 Mascara

Dial up your lash drama and create lashes with impact, whatever the conditions. Lash Impact Waterproof builds long-lasting intense coverage that’s clump free and smudge free without flaking.

Available in multiple colours

Intense Volume Waterproof visibly builds volume with perfect separation for lusher lashes. The bristle brush grips onto lashes to create maximum length and definition.

Available in multiple colours

Extreme Length Waterproof has a smooth formulation that will give you gorgeous clump free lashes. The uniquely shaped brush helps to grip even the smallest of lashes giving you maximum length, even in the corners of your eyes.

Available in multiple colours

Prime to perfection

Yes, even lashes can benefit from a little primer to ensure they’re looking faultless and feathery…

This 4-in-1 primer improves the volume and length given by mascara and allows for smoother application when applied underneath your regular mascara. It can also be used alone as a lash tint,
or as a top coat to make any mascara waterproof.

Nourish with a serum

Give your lashes a little indulgence and lasting boost with No7’s conditioning serum…

This serum has a unique blend of ingredients that gives visibly fuller, thicker and darker lashes in just eight weeks. Apply every night to get the best results. (Top tip: this can also be used on eyebrows.)


*85% of 109 women considering a salon lash lift treatment would delay

**Instrumental study

±Consumer testing on 50 respondents

^Consumer testing on 78 women

^^93% of 78 women who tried as part of our consumer testing

†Consumer testing on 100 women

††Consumer study on 65 women