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L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Dark Rose Gold 7.23

£11.99
8071993
281 G | £4.27 per 100G
  • 2 for £16 on selected Loreal
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L'Oreal Preference Infinia 7.23 Rose Gold Blonde Permanent Hair Dye

Discover Préférence Infinia 7.23 Rich Rose Gold Permanent Hair Dye - a caramel blonde shade for darker bases looking to lighten. Suits light to medium skin tones.

Préférence Infinia gives you up to 8 weeks of fade-defiant colour. Featuring for the first time a Colour Extender, which revives the look of day 1 colour with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense colour.

Each pack contains 1 bottle of Colorant Gel, 1 Developer Crème, 1 High Shine Conditioner, 1 Colour Extender, 1 instructions leaflet and  pair of high quality gloves.

How to use

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Hazards and Cautions

Follow the instruction leaflet for full usage and safety guidance.

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Delivery options

Click & Collect
£1.50 or free if you spend £15 or more from your choice of 2,200 stores.

Standard Delivery
£3.95 or free when you spend £25 or more.

Next Day Delivery
Order by 10pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

Airport Click & Collect
£4.50 - Select a delivery date 3 days before your flight.

Named Day Delivery
£4.75 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.

Loreal Paris Preference Hair Dye - How to dye your hair