Preference 7 Vienna Dark Blonde Permanent Hair Dye
In order to buy non-prescription medicines you must be a registered user of our site as we are obliged to record your transaction history. We also ask that you complete our questionnaire so our pharmacy team can check that this product is suitable for you to buy.
Disabled or chronically sick people can claim VAT relief on purchases for personal or domestic use that are applicable to their disability or sickness.
Collect 36 points with this purchase
Check store stock overlay
Please use this overlay to check for product availability
Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
Glamorous, fade-defiant colour with up to 100% grey coverage.
Goes well with
L'Oreal Paris Extraordinary Oil for Coloured Hair 100ml
L'Oreal Paris Elvive Colour Protect Shampoo 400ml
L'Oreal Paris Elvive Colour Protect Conditioner 400ml
How to use
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Hazards and Cautions
HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Temporary ""black henna"" tattoos may increase your risk of allergy.
DO NOT COLOUR YOUR HAIR IF:
You have a rash on your face or sensitive, irritated and damaged scalp,
You have ever experienced any reaction after colouring your hair.
You have experienced a reaction to a temporary ""black henna"" tattoo in the past.
YOU MUST DO A SKIN ALLERGY TEST WITHOUT FAIL 48 HOURS BEFORE EACH USE OF THIS PRODUCT (read and follow the instruction leaflet).
REMEMBER TO BUY THIS PRODUCT IN ADVANCE IN ORDER TO DO THE SKIN ALLERGY TEST 48 HOURS BEFORE USE.
The Developer Crème contains hydrogen peroxide.
The Colourant Gel contains: phenylenediamines, resorcinol and ammonia.
Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows.
Rinse eyes immediately and thoroughly if product comes into contact with them.
Wear the gloves supplied in the box.
Rinse hair well after application.
Do not use on relaxed hair.
Wait at least 2 weeks after lightening, using a perm or a straightening process on the hair.
Do not use if your hair has been coloured with henna or with a progressive hair colourant.
Keep out of reach of children
1055772 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, M-Aminophenol, Sodium Metabisulfite, Hydroxypropyl BIS(N-Hydroxyethyl-P-Phenylenediamine) HCL, Eugenol, Ammonium Acetate, 2-Methylresorcinol, Pentasodium Pentetate, Linalool, P-Phenylenediamine, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L C32828/1 178914 - Developer Creme: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25 1087166 E - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil / Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L. C159572/2 1166538 - Colour Extender: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Stearyl Alcohol, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Myristyl Alcohol, Geraniol, Cetyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L C178462/1