DOES YOUR SUNCREAM GIVE 5* UVA PROTECTION?
PIONEERING PROTECTION SINCE 1939
In 1939, Soltan launched its first sun cream and has been PIONEERING developments in sun protection ever since.
The brand led the way in UVA protection, introducing the UK’s first (and only) UVA star rating system, which has become widely used across the industry. We were the first brand to include 5 star UVA in all our products.
DO YOU KNOW THE SIGNIFICANCE OF THE STAR SYSTEM?
Research we carried out in 2017 found that over half of parents choose a sun cream based only on its SPF rating, without realising the significance of the star rating system that indicates protection against long-term, permanent skin damage caused by UVA.
DANGERS OF UVA RAYS: LONG-TERM SKIN DAMAGE AND PREMATURE AGEING
We set out to change this, launching a controversial and thought-provoking campaign that aims to help parents understand the risk of exposing their family to UVA damage that is as permanent as a tattoo. Soltan is the only leading brand to offer full 5 star protection against UVA damage*
Soltan believes that no child should ever suffer permanent skin damage caused by the sun and our campaign aims to make people aware that they need to check the UVA rating when choosing a sun cream.
The Soltan campaign uses images of tattoos on children to highlight the permanency of UVA damage. Much like how a tattoo is permanent on the skin, so is the damage caused by the UVA rays. By helping people realise the damaging and lasting effects of UVA rays, we hope that they will choose a sun cream that offers the highest 5 star UVA protection*.
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