Looking for the ultimate line-up for lips? We talk the textures, finishes & formulas you need for every occasion

This article is sponsored by Kylie by Kylie Jenner

Bold, barely-there, glossy or glam – lip products can help elevate your everyday make-up look in a single swipe. Adding a pop of colour, a hint of tint or finding a liner that brings out the best in your natural lip shape can transform your look from day to night or give you a boost of beauty confidence. The eyes may be the window to the soul, but the lips do allll the talking.


Not sure which iconic Kylie by Kylie Jenner formula will work best for your needs? We’re here to help.


For an everyday look


Everyone needs a go-to lip product that can become their make-up bag staple. It’s the kind of lip colour that you can throw on with any outfit or with any make-up or hair look and know you’ll love the result.


Picking a formula with hydrating benefits makes it the perfect multi-tasker for everyday use, too.

Try: Kylie Cosmetics Tinted Butter Balm


• Size: 2.4g

• Available in six shades

• Long-lasting, 12-hour hydration


Lip care meets gloss in these lightweight lip balms. Jojoba oil nourishes while the buttery smooth texture effortlessly glides across lips and leaves you with a moisturising, luminous shine. It’s a buildable formula too, allowing you to go from a blotted wash of colour to a more pigmented pout.


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Emily says:


“As a lover of lightweight, moisturising lip colours, this Tinted Butter Balm now comes everywhere with me. I’m not really a fan of matte formulas or anything that’s too heavy on the lips, so it’s taken me a good few years to find lip products that work with my style.


What I like about these is how moisturising they feel – the name says it all, they are buttery soft on the lips and the shine lasts for hours, just like a gloss that’s been freshly applied! Love That 4 U is a peachy shade I know I can rely on and I like how a few swipes will take it from subtle to a more pigmented finish depending on the look I’m after. I love to pair this with the Kylie Cosmetics Pressed Blush Powder in Winter Kissed for a kind of coquette, kind of sunkissed combo that I’ve been enjoying lately.”

For “barefaced but better”


The “clean girl” aesthetic that took the internet by storm has now evolved into something that feels more inclusive of all skin types and textures. The barefaced but better trend encouraging everyone to embrace the skin they’re in… with a few extra tricks to really help them glow.


In all forms, this barefaced but better trend is all about lightweight, moisturising, light-reflecting formulas that help you achieve a glass-skin look. And what’s the perfect lip look for it? A nourishing lip oil.

Try: Kylie Skin Lip Oil


• Size: 6ml

• Non-sticky formula

• Light coconut formula


This hydrating lip oil uses a cocktail of coconut oil and vitamin E to nourish, condition and moisturise, while an innovative lip plump complex leaves lips looking visibly fuller. The ultra-soft doe-foot applicator gives you the perfect amount of product in one swipe, too.


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Kelly says:


Lip oils are certainly having a moment, and I for one am here for it! There’s nothing better than finding an oil that leaves your lips looking (and feeling) hydrated, and one that isn’t sticky or heavy.”


“The light coconut scent isn’t overpowering, and the soft doe-foot applicator means you can apply just the right amount in one go. I like to pair mine with super-fresh skin, a sweep of mascara and my fave shimmer shade from the Kyshadow Mauves Palette – Glowing Through it.”

For your evening plans


The last thing you need to worry about when you’re out is how your make-up is holding up. Having a tried and trusted lip combo you can rely on means you can spend less time on touch ups and more time enjoying your night out, evening meal or drinks in the garden.


This type of look is all about bold glamour. Picking a long-lasting matte formula means the product is much less likely to budge, no matter how many drinks, canapés or slices of pizza you throw back.

Try: Kylie Cosmetics Matte Lip Kit


• Includes a lip liner & matte liquid lipstick

• Available in 25 shades

• Also available in velvet & gloss finishes


The best-selling matte lip kits from Kylie by Kylie Jenner are iconic. Start by lining your lips with the ultra-creamy, waterproof lip liner for up to 24 hours of definition, before pairing it with the matching true-matte liquid lipstick. With instant-setting and intense colour payoff, you can say goodbye to smudging and fading.


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Vanessa says:


“My usual go to is a gloss, but this Matte Lip Kit has been the perfect way to experiment with a different look. The colour shade 808 Kylie is a great pink-nude to add to my classic make-up look.


Other matte lipsticks I’ve tried in the past have been very dry and flaky after applying, whereas this feels extremely creamy and lightweight – I couldn’t feel that I had it on, which is what I want from a lipstick! I also love the definition the liner gives.


For my everyday look I pair it with some light foundation, bronzer and eye make-up. If I wanted to add to my evening look, I’d add the Lip Oil to give it a glossy vibe!”

For on-the-go glam


You’re only ever one phone call away from an impromptu trip to the pub or a spontaneous shopping spree with your friends. Having a go-to gloss in the pocket of your handbag is your saviour in these last-minute situations – something you can swipe on to add a little extra shine.


Plus, 90s vibes are back, right? For a true 90s look, it’s all about embracing glosses, metallics and those famous frosted tones, so you’ll be bang on trend with this one.

Try: Kylie Cosmetics High gloss


• Size: 3.30ml

• Available in 18 shades


Multidimensional shine, comfortable wear and instantly fuller-looking lips – that’s what you’ll get with Kylie Cosmetic’s High Gloss. Containing a unique blend of lip-loving oils, it smooths lip lines and has a non-sticky finish. Wear alone or layer over your favourite lipstick for something a little extra.


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Nina says:


“High Gloss in Koko K is my go-to lip product. One thing I love about it is that it’s not sticky at all – no windswept moments causing my hair to stick to my lips here! It feels really comfortable and moisturising on my lips, and wears well so I don’t need to look in the mirror every five minutes worrying about re-applying.


The pigmented colour means that it’s perfect for wearing by itself during the day, but it’s also great for layering over a lipstick in the evening for an elevated look. Worn alongside a few coats of the Kylie Cosmetics Kylash Volume Mascara and I’m ready to go anywhere – lips and lashes to die for!

For expressing yourself


No matter what your style is, or how often you like to switch it up, finding a staple lipstick formula that helps you express your mood feels a lot like hitting the jackpot. So, whether you like to go pretty-in-pink the one day and full glam grunge the next, you’ll be on to a winner with this one.

Try: Kylie Cosmetics Matte Lipstick


• Size: 3.5g

• Available in six shades


A hydrating matte lip? Yep, the formula of the Kylie Cosmetics Matte Lipsticks uses hyaluronic acid to ensure a silky, non-drying texture and comfortable wear for up to eight hours. Just one swipe of the bullet gives an incredible colour payoff that stays put and won’t settle into fine lines, either.


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Chloe says:


“I love how this glides on so effortlessly and feels SO soft on my lips – I forget I’m even wearing it! I usually opt for formulas that feel moisturising on my lips so it’s great that this doesn’t feel heavy.


The shade Kylie is a gorgeous nude shade with a subtle pink undertone, so it’s a really versatile option which suits both my casual make-up look and a more pink-glam look. The vanilla scent makes it so much more enjoyable to wear, too."

For day to night glamour


The internet is going wild for classic, timeless looks at the moment – we’re talking Hollywood glamour, quiet luxury or “French Riviera face.” The key to this look is a bronzy base with neutral, muted eyeshadow shades and a “my lips but better” shade match in a luxe, satin finish.


And the great thing about this look? It transitions seamlessly from day to night, working just as well with a pair of jeans as it does in a little black dress and heels. When it comes to a satin lipstick, choosing a colour-rich formula is a must.

Try: Kylie Cosmetics Crème Lipstick


• Size: 3.5g

• Available in six shades


The crème finish makes this lipstick feels ultra-luxurious, the lightweight buttery texture gliding effortlessly onto lips without feathering or settling into lines.  The finish is highly pigmented, non-sticky and moisturising for up to eight hours.


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Sasha says:


“Usually, I have to wear a balm under my lipsticks so that my lips don’t become dried out, but it’s great not having to with Kylie’s Crème Lipstick. It’s so hydrating, creamy and makes my lips feel super soft for the whole day.


I love how all the shades look against my skin but this ‘been a minute’ shade is definitely my favourite. It’s a lovely rich colour yet natural-looking enough for any occasion!”