BRILLIANTLY BRIGHTER
Our innovative collection illuminates and brightens your blonde.
Transforms blonde from dull to dazzling in one wash.
FIND OUT HOW THE BRILLIANTLY BRIGHTER COLLECTION CAN BRIGHTEN AND ILLUMINATE YOUR BLONDE HAIR
PERFECT YOUR BLONDE
BRIGHTEN & ILLUMINATE
Sheer Blonde Brilliantly Brighter
Transforms blonde from dull to dazzling in one wash.
- Crushed pearls improve translucency and reflection
- Light reflective technology


NOURISH & REPAIR
Sheer Blonde High Impact
Intensely nourishes and repairs damaged blonde hair.
- With silk proteins, it cleanses, nourishes and repairs blonde hair
- Restores vibrancy to revive damaged blonde hair
ACTIVATE HIGHLIGHTS
Sheer Blonde Highlight Activating
Reactivates faded and dull highlights for natural looking blonde.
- Cleanses and brightens blonde hair
- Reactivates faded and dull highlights
- Infused with sunflower and white tea


NEUTRALISE BRASSINESS
Sheer Blonde Colour Renew
Neutralises brassiness to rebalance blonde.
- Neutralise brassy and yellow tones
- Re-balances your blonde in just three uses
- For a renewed blonde that looks salon-fresh
LIGHTEN
Sheer Blonde Go Blonder
Go Two Shades Lighter.
- Citrus and chamomile formula restores moisture and renews softness for a sunlit blonde
- Create targeted highlights and all-over accent colour
- Instant gratification


TOUSLED WAVES
Textured beach hair and the sweet scent of summer any time
of year.
- Cool Dip Purifying Shampoo and Smooth Seas Detangling Conditioner cleanses thirsty, heat damaged hair and unties knots. Infused with energising mint
- Sea Waves Sea Salt Spray gives a tousled, wavy matte finish for a year-round beach look
EXPLORE THE JOHN FRIEDA RANGE
£6.99
250ML | £2.80 per 100ML
1
Maximum quantity reached
£5.99
250ML | £2.40 per 100ML
1
Maximum quantity reached