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JOHN FRIEDA


At John Frieda, we understand your hair. Our expertly formulated products are designed for a wide range of different haircare and styling needs.


Whether you’re looking to visibly repair damaged hair, transform your hair colour or enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways – we have tailored solutions to help you achieve your best hair every single day.


With our wide range of expertly formulated shampoos, conditioners & treatments, as well as our iconic serums, styling products and vegan friendly* hair dyes, you can achieve salon-quality hair at home.


Explore John Frieda hair products, including award-winning Frizz Ease, Sheer Blonde, Volume Lift and Precision Foam Colour.


FRIZZ EASE


Serums
Transform your hair from frizzy to smooth instantly with our award-winning frizz hair serum. Iconic multi-taskers, our all-in-1 serums combat frizz, protect from heat & humidity ,hydrate and add shine. We have relaunched our Serums this year so that you can now use them on wet and dry hair. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.**


Dream Curls
Bring out the best of your unique curls with our curl-loving frizz-defying formulas. We are here to help you hydrate, define, and enhance your beautiful and natural waves and curls, and combat frizz, to leave your hair looking smoothly defined. The Dream Curls range has Shampoo for curly hair, as well as our curl favourites including Conditioner, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and NEW Ultra Nourishing Deep Conditioner which intensely moisturises and detangles hair for visibly healthy kinks and coils.


Miraculous Recovery
For dry, damaged, and frizzy hair in need of repair, our Miraculous Recovery collection nourishes hair for healthier looking and feeling locks. infused with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth hair.


Brazilian Sleek
Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Brazilian Sleek is infused with Keratin Drops and makes your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts.


PRECISION FOAM COLOUR


Get flawless, salon-perfect permanent colour and coverage with our easy to use non-drip Precision Foam Colour hair dye. Our thick, rich foam penetrates strands for deep colour saturation and locks in rich colour, giving you fade-resistant results. Achieving flawless, natural-looking results at home has never been quicker, nor easier.


COLOUR CARE


Go Blonder
Transform your blonde hair from dull to sun-kissed! Our Go Blonder Lightening Blonde Shampoo, Conditioner, Lightening Spray and Masque gradually lighten natural, colour-treated and highlighted blonde hair. This hair lightening range also restores moisture and renews softness. Ammonia and peroxide-free.


Violet Crush
Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo with crushed violet pigment, neutralises unwanted yellow tones to restore bright blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our NEW Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan friendly.**


Highlight Activating
Brighten your blonde hair while infusing a dose of needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dry hair. This range moisturises and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating blonde range nourishes and activates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.


Radiant Red
Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour. Red tones are preserved so you see the vibrant red hair you love last even longer. Radiant Red is formulated with Pomegranate Extract and Vitamin E, to help seal in moisture, leaving hair bright, soft, and smooth.


Midnight Brunette
Create deeper, richer brunette tones, formulated with cocoa and Evening Primrose Oil, our Colour Deepening Shampoo and Conditioner cleanses, hydrates and infuses deep brunette tones leaving hair feeling silky, smooth and soft.


Blue Crush
Our Blue Shampoo is specially designed for brunettes to combat even the most stubborn warm, orange tones in your hair. Blue shampoo helps keep your hair colour looking vibrant and fresh. Our Blue Crush Conditioner hydrates and nourishes brunette hair and helps improve the look and feel of dyed brunette hair between colourings, including highlights and balayage.


Defy Grey
This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally blended brunette look.


Shimmering Silver

Transform dull grey to shimmering silver! This collection is designed to smooth & moisturise grey strands and neutralise brassy tones, for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands.


VOLUME LIFT


Volumising essentials designed to lift fine, flat hair and add volume and bounce. Infused with Air-Silk Technology, our Lightweight Shampoo & Conditioner prepare your hair for light and full hairstyles. Use with our Volume Lift Thickening Mousse, Root Booster Spray, Thickening Blow-Out Spray and Lightweight Hairspray designed to boost hair and thicken strands for natural-looking and natural-feeling volume that lasts.


SHINE


Instantly bring out the best in your colour. Our Vibrant Shine Colour Care products add shine to all shades and styles, illuminating from within. The innovative formulas with lightweight Rosehip Oil & Shine-Enhancing Complex, hydrates hair without weighing it down. For natural or colour treated hair. SLS/SLES Sulphate and silicone-free, Vegan friendly** 97% Biodegradable.


SHAMPOO BARS


Cleanse dry, dehydrated hair with added lightweight moisture or volume. Our concentrated formulas are highly effective on your hair and gentle on the planet with plastic free packaging made with 100% recycled material & biodegradable formulas, and it lasts 2 x longer.† SLS/SLES Sulphate Free and Vegan friendly**.


*Source: IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022.
**With no ingredients of animal origin and no animal testing.
†Vs. our 250ml Hydrate & Recharge Shampoo.