SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone, starting in 1912. We honour her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa.

SheaMoisture is a range of natural haircare products designed to tame curls, restore hydration levels, improve hair texture, and leave hair looking and feeling healthy. SheaMoisture products contain only natural goodness: NO sulphates or silicones.

Some of their bestselling ranges include the Shea Moisture Coconut and Hibiscus to enhance curls, Manuka Honey, and Mafura Oil to add essential moisture and intense hydration into dry and dehydrated hair, and Jamaican Black Castor Oil to strengthen the hair and restore its natural state.

Each range is infused with a blend of active botanicals and natural ingredients including shea butter from Ghana, coconut oil, manuka honey, and silk proteins.

All SheaMoisture hair care products are ethically traded, sustainably produced, and with every purchase you show support for our mission to reinvest in our communities.