No7 personalised foundation analysis

Find your skin’s perfect foundation match with our AI + AR powered tool that combines your skin data with image analysis, so you can quickly, easily and confidently find a personalised foundation match based on your skin goals AND skin tone.

Powered by No7 skin expertise

Our first virtual foundation matching tool, built with over 85 years of skin expertise. Find the right foundation in three easy steps.


Fill in your skin needs and preferences


Analyse your skintone


Virtually try on your foundation & shade match

Skin Expert™ science

Powered by advanced artificial intelligence technology and informedby 85 years of skin science and expertise.

Personalised diagnosis

An algorithm-based questionnaire fits your skin to the rightfoundation by diagnosing personal skin needs and foundationpreferences:

• Shade

• Coverage

• Finish

• Skin type

• Skin concern

• Lifestyle

AI skin-imaging technology

Lighting controlled technology analyses your skin tone against 10million samples across nearly 90,000 diverse skin tones.

AR Virtual Try-on

Instantly see the shade match on your skin and experiment withoptions. Plus, with our before and after sliding function, you cancompare your foundation match with your natural skin tone.

Please note not all shades are available in all foundation ranges. Thetool will always find your best shade match first.