Josh Wood Colour 9.0 Blonde Permanent Hair Dye


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Josh Wood’s genius at creating perfect hair colour has made him one of the world’s most sought-after colourists. Now he’s taken all of his expertise and formulated the ultimate contemporary home hair colour – designed by Josh, worn by you.  

Say goodbye to greys and hello to glossy, natural looking blonde hair. 

- Covers 100% of grey
- Ammonia free
- Conditions and adds shine
- Contains special active ingredients to be extra kind to hair
- Expert, natural looking results in just 30 minutes

Kit includes: expert colour, colour activator, salon grade gloves, protective barrier cream, stain removing wipe and deep conditioning treatment

Can we help find your perfect shade? OR Not sure on your shade match? Use our Colour Match service by emailing a photo of your hair to One of our Expert Colourists will then be in touch with a colour recommendation.

Formerly known as Lightest Blonde

Packaging may vary

Suitable for

Suitable for Vegetarians

How to use

Follow the internal leaflet for Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result.

We recommend you choose a shade close to your natural colour, as seen in your root regrowth. This permanent colour is not designed for dramatic colour transformations. When selecting your shade, please note this permanent colour does not contain bleach and will not lighten hair.

Hazards and Cautions

Keep out of reach of children.

Your expert colour: 
This product is not intended for use on persons under the age of 16. This product contains ingredients that may cause skin irritation and an Allergy Alert Test should be carried out 48 hours before each use. This product must not be used for dyeing the beard, moustache, eyelashes or eyebrows. To do so may cause blindness. Avoid any unnecessary skin contact, including ears, face and contact with eyes. Wear the gloves provided. Rinse eyes immediately if product comes into contact with them. Do not inhale or ingest. Remove all hair accessories and styling tools, plus any metal objects including earrings or facial piercings. Do not use if you have henna or a progressive hair colourant in your hair, or for two weeks after undergoing a hair relaxer, perm or straightening process. Do not mix with any other products other than those specified in the instructions. Rinse hair well after application. If any adverse reaction occurs, stop using the product immediately and seek medical assistance. Contains phenylenediamines (toluenediamines).

Colour activator: 
Contains hydrogen peroxide. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep away from sources of heat, sparks and naked flames.

Stain removing wipe: 
Flammable. Apply only where skin is stained, rubbing gently. Rinse well. Avoid contact with eyes. Rinse eyes immediately with plenty of water if product comes into contact with them.

Important info

Made in Italy


Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) Aqua (Water) Cetearyl Alcohol Ethanolamine Laureth-3 Sodium Laureth Sulfate Oleth-5 Phosphate Dioleyl Phosphate Sodium Lauryl Sulfate Glyceryl Stearate Se Cera Alba (Beeswax) Limnanthes Alba (Meadowfoam) Seed Oil Sodium Sulfite Edta Erythorbic Acid Parfum (Fragrance) P-Aminophenol 2-Methylresorcinol Toluene-2,5-Diamine Sulfate Bisabolol 4-Chlororesorcinol Limonene Linalool Citronellol M-Aminophenol Alpha-Isomethyl Ionone Orbignya Speciosa Kernel Oil Chenopodium Quinoa Seed Extract Astrocaryum Murumuru Seed Butter Benzyl Alcohol Potassium Sorbate Sodium Benzoate Tbhq

Protective Barrier Cream: Aqua (Water) Glycerin Petrolatum Paraffinum Liquidum (Mineral Oil) Glyceryl Stearate Se Peg-7 Glyceryl Cocoate Vp/Va Copolymer Palmitic Acid Stearic Acid Hydrogenated Dimer Dilinoleyl/Dimethylcarbonate Copolymer Polyvinyl Alcohol Carbomer Panthenol Propylene Glycol Dmdm Hydantoin Sodium Hydroxide Parfum (Fragrance) Disodium Edta Limonene Butylene Glycol Linalool Citronellol Iodopropynyl Butylcarbamate Orbignya Speciosa Kernel Oil Chenopodium Quinoa Seed Extract Astrocaryum Murumuru Seed Butter Benzyl Alcohol Potassium Sorbate Sodium Benzoate Tbhq

Stain Removing Wipe:  Aqua (Water) Isopropyl Alcohol Alcohol Denat. Benzyl Alcohol Sodium Laureth Sulfate Parfum (Fragrance) Sodium Sulfite Limonene Linalool Ethanolamine Citronellol Alpha-Isomethyl Ionone Geraniol Eugenol Chenopodium Quinoa Seed Extract Orbignya Speciosa Kernel Oil Astrocaryum Murumuru Seed Butter Potassium Sorbate Sodium Benzoate Tbhq

Deep Conditioning Treatment: Aqua (Water) Cetearyl Alcohol Behentrimonium Chloride Cetyl Alcohol Cetyl Esters Cetrimonium Chloride Isopropyl Alcohol Phenoxyethanol Behentrimonium Methosulfate Parfum (Fragrance) Ethylhexylglycerin Limonene Linalool Citronellol Citric Acid Alpha-Isomethyl Ionone Orbignya Speciosa Kernel Oil Chenopodium Quinoa Seed Extract Astrocaryum Murumuru Seed Butter Benzyl Alcohol Potassium Sorbate Sodium Benzoate Tbhq

Colour Activator: 30 Vol 9% Aqua (Water) Hydrogen Peroxide Cetearyl Alcohol Ceteareth-20 Sodium Stannate Sodium Laureth Sulfate Sodium Hydroxide Disodium Pyrophosphate Pentasodium Pentetate Etidronic Acid Peg-40 Castor Oil more less

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£3.75 or free when you spend £25 or more.

Next Day Delivery
Order by 10pm (subject to change during promotions), available 7 days a week for £4.95. This may not be available during public holidays or weekends in between public holidays. Usually delivered between 8am and 9pm. The earliest delivery date for these orders will be shown at the checkout.

Named Day Delivery
£3.95 - choose a weekday within the next 14 days for delivery.

For more information see our delivery help or view our returns policy.