Premium & professional hair

How to achieve the perfect 90s flick style

§Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair

*18+, T&Cs apply, Credit subject to status.

Premium & Professional Haircare

With incredible ingredients tailored to what your hair needs and expert advice based on your hair type, now is the time to start treating yourself with our salon professional haircare brands. Discover our Live True salon and talk to our friendly, expert stylists about the new you!