Get to know bareMinerals

Creators of clean beauty

We started the clean beauty revolution when we launched our bestselling mineral foundation in 1995, and since then we’ve continued to create clean, cruelty-free make-up and skincare products that never compromise on performance. Our good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals that help improve skin’s appearance.

The original mineral make-up brand

Five mineral ingredients. Millions of fans. One game-changing foundation. Launched in 1995, bareMinerals Original Loose Mineral Foundation revolutionised the beauty industry with its clean, good-for-skin formula. Today, one jar is sold every 18 seconds* and this iconic product has been named the #1 Prestige Loose Powder Foundation in the U.S. and the U.K.* time and time again. Clinically shown to not clog pores or cause breakouts, it’s truly MAKE-UP SO PURE AND CLEAN YOU CAN SLEEP IN IT.

Good goes beyond make-up

We believe every little choice has the power to make a big difference– for ourselves, our communities and the world around us.

As creators of good-for-skin products, we support initiatives that create a chain of good – empowering women to look good, feel good and do good for others.

We want to help everyone feel THE POWER OF GOOD.

Our clean beauty formulas

Clean skincare

Our clinically-tested skincare formulas are full of skin-loving minerals and nourishing botanicals, and free of unnecessary additives. Proven to perform, bareMinerals skincare allows you to create the perfect regimen for every skin type and concern. Our collection of 100% vegan cleansers, moisturisers and treatments give you glowing, healthy-looking skin, instantly and over time.


Clean complexion

Our clinically-tested complexion products help improve the look ofskin, immediately and over time. Featuring skincare benefits and infused with minerals and naturally derived extracts, all of our skin improving foundations are proven to perform. We have a coverage level and finish for everyone – from sheer to full and matte to naturally luminous – in a wider, expertly calibrated range of true-to-you shades for every skin tone.


Clean colour

Our colour formulas – infused with good-for-skin ingredients for added skincare benefits – are inspired by the world around us. We look to nature’s endless spectrum of hues and textures, from iridescent quartz to juicy berry to petal-soft pink, for colour inspiration. We invite you to play and create with clean, colour-true shades that combine natural minerals and botanicals for exceptional wear. Our ophthalmologist-tested eye products are safe for contact lens wearers.



*Source: The NPD Group. Prestige Mineral Foundation unit sales, May 2020. Email customers can use to verify the claim:

**Award Winning can be verified by emailing: