About Andrew

Andrew Fitzsimons was just a 13-year-old kid in Ireland when he found his calling, hanging out with his mum and her friends at a local hair salon. Here he felt acceptance for the very first time, and hair became his obsession – a way to unleash who he truly is. This relentless passion drove him to Paris, London, New York and Los Angeles, and powered a new take on style that went boldly beyond boring everyday – it was hair AF.

After years of helping all types of people, from A-list celebrities to his mum, Andrew was inspired to make his own line of hair care products that empower everyone, no matter who they are, to use their natural texture as a canvas to create their own iconic looks.

His mission is to broaden the definition of beauty and give a platform to the unseen. As an ally of the Trans community, Andrew began a cosmetic donation program with the TransWellness Center to raise awareness and create a global action network, supplying beauty products to those who are less fortunate.

Don’t just be you. Be You AF.

Your Hair, Strong AF.

All products formulated with AF BONDING SYSTEM™

Our innovative protein-based complex helps build maximum strength from within by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility.

Now you can build a canvas to inspire you to create looks that daringly show the world who you truly are. Don’t just be you, be you AF.


Andrew’s styling essentials

“The question I ask myself before I finish any hairstyle: ’would they get into Studio 54 with this look?’”

Discover Andrew’s can’t-live-without products below:

AF1 Restructuring 10-in-1 Leave-In Conditioner

“Our AF1 10-in-1 Leave-In Conditioner is every hairstylist’s secret weapon that combines multiple products in one to refine your haircare routine. This clever do-it-all is the perfect addition to my toolkit and will help my clients look and feel amazing AF on the big screen and the red carpet.”

On clean, towel-dried hair, spray Andrew Fitzsimons AF1 10-in-1 Leave-In Conditioner from roots to ends. Comb through hair to distribute evenly. Style as usual.

APRES SEXE Texture Spray

“The best texture of your life! Impart body and volume into lifeless hair with the Après Sexe Texture Spray for instant texture quicker than you can undress. Teases hair to create a naturally tousled, undone look with locks that are irresistibly sexy and touchable, so make your fantasy hair a reality.”

Hold Andrew Fitzsimons’ Texture Spray 30cm away from dry hair, and spray evenly through roots to mid-length.


“Enhance the wild beauty of your natural curl pattern with our Curl Crème, whipped to perfection. The flexible-hold styling crème is designed to smooth and condition dry, tired locks, offering a rich anti-frizz treatment customised for curls and waves that moisturises and protects against humidity.”

Work a small amount of Andrew Fitzsimons’ Curl Crème into hands. Apply evenly through damp curls. Style as usual.

PRISM SHINE Invisible Shine Spray

“The Invisible Shine Spray’s lightweight mist activates glossy, diamond-like lustre at all angles. The non-greasy, non-sticky formula revives dull hair and protects against UV rays while leaving a sleek finish.”

On dry hair, spray Andrew Fitzsimons’ Invisible Shine Spray all over to finish the look.