Yardley London has been an expert in fine fragrance and capturing the delicate fragrance of English flowers since 1770, but the flourishing floral story dates back to the 17th century during the reign of King Charles I, when an entrepreneurial young man named Jonathan Yardley obtained a royal warrant to provide soap to the city of London.

Yardley’s award-winning Traditional Floral fragrance collection includes perfumes, body sprays, moisturising fragrance mists, perfumed talcs and luxury soaps containing up to 97% naturally derived ingredients. In addition, all products are suitable for vegans and manufactured in Great Britain.

The Traditional Florals award-winning fragrance range is available in four perfume variants – English Lavender, English Rose, Lily of the Valley and NEW English Honeysuckle. Yardley London has now updated the range with a NEW Contemporary Florals collection, including Bluebell & Sweet Pea, Blossom & Peach and Freesia & Bergamot, as well as new ones coming soon. The Flowerful Collection, a selection of contemporary fine floral perfumes inspired by bountiful, beautiful and blossoming floral bouquets, is available in Luxe Gardenia, English Daisy and Opulent Rose. Available as EDTs and with 90% naturally derived ingredients and suitable for vegans.