For too long, we’ve been at the mercy of bad fake tan. But our options were limited.

On one side was the risk of sun beds and lasting sun damage. And on the other, the fuss of traditional fake tans. Orange, streaky and with a funny smell, they weren’t fooling anyone.

We deserved better. We wanted a natural, sun-kissed tan, without the sun. A subtle, holiday glow without the streaks, smell and unnatural shade. And we wanted natural ingredients, a simple application process and a range of products to suit every skin type.

Free from fuss. Free from sun damage. Free from compromise.

So we created Vita Liberata.

Inspired by the vital power of nature, our unique range of naturally derived self-tanning products give you the effortless, golden tan you deserve. Because it’s not just self tan. It’s self-love.

It’s a few minutes of the day that’s just for you. It’s feeling confident enough to step out of the shadows, free to be your best, brightest self. Free to be you.

Vita Liberata. The tan your skin wants.