Whether you’re going to war on wrinkles or choosing to embrace every last one, we know a thing or two about looking after your skin. A natural ageing process we can’t change (no matter how hard we try), maturing skin needs that little bit more love – and we’re here to show you how.

Cleanse & repeat

If you haven’t upgraded your foam cleanser to a cream cleanser, it’s time to take that train to hydration station. Why? Because creamy cleansers work by gently removing only the excess oils that build-up on the skin leaving it with the oils it needs. For skin that’s feeling a bit dry (just one of those things that happen with maturing skin), cream cleansers help to hydrate the skin too – amazing, right? Their milky texture is perfect for nourishing your skin, so you’re OK to use them daily.

Tone it up

Shrouded in mystery, much like the fourth member of Destiny’s Child (we’re still in shock), toner is the often forgotten about step in your skincare routine. Used to restore the skin’s pH after cleansing with alkaline soap, toners have come a long way from their beginnings. Good at removing impurities left behind after washing your face, toners help to brighten and hydrate skin – making them perfect for use on maturing skin. Skin can often become more sensitive as we age, so using toners with ingredients like rose water or aloe vera can help to soothe skin.

Scrub up good

As skin ages, its natural exfoliation process slows down, which leaves the surface of the skin with a build-up of dead cells. Enter exfoliators. Getting to know how your skin reacts to certain kinds of face scrubs is the first step to exfoliation ecstasy. Ingredients like salicylic acids work to smooth skin, whilst scrubs that contain ingredients like sugar or coffee tend to be more abrasive. Treating your skin to regular exfoliation can help to prevent clogged pores and dull skin. It can even help your skin absorb serums and masks much better. Ah, the unmistakable magic of exfoliation.

Be serum savvy

If you’re not sold on serum as part of your skincare mix – you may be missing out. Lightweight and moisturising, serums contain a higher concentration of active ingredients like vitamin C or hyaluronic acids. As we age gracefully, our skin can slowly lose some of its moisture and plumpness in delicate areas like cheekbones and under the eye. If you want to help turn back the clock (or not), apply a few drops after cleansing and before moisturising.

Make time for moisturiser

They might not have the sex appeal of a serum, but there’s a reason moisturisers are the long-standing staples in our skincare routines – they help to lock in oils, skincare acids and more! Moisturising too is the one step you won’t want to skip in caring for ageing skin. As oil glands aren’t as active in maturing skin, using a moisturiser each day can help to support the natural renewal process of your skin, as well as protecting it from drying out – how good is that? If you’re looking for more skincare schooling on dry skin, check out our top tips.

Facemask frenzy

Skin at any age needs a little bit of TLC, and facemasks can be a great way to flood your skin with benefits in a short amount of time. Ageing skin produces less oil, so to preserve the skin’s natural hydration and retain its moisture, look no further than a clay mask. Blanketing your skin with a creamy, cushion-like texture, regular use of a clay mask (once a week will do) can help your skin to breathe better.

And there you have it, showing your skin some lovin’ is easy.