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Your skin will look marvellous with these tips

They say life begins at 40, and, as nature would have it, so can significant changes to the skin. For many of us this may mean we start experiencing changes in the skin suddenly and unexpectedly, like acne, dryness or rosacea to name a few. “In our 40s the skin produces less sebum and gets drier,” says Dr Kristina Semkova, consultant dermatologist at the Cadogan Clinic in London. “It also gradually loses collagen and elastin, the two building blocks of the underlying tissue that give it a plump appearance. This results in loss of volume and elasticity with more saggy and wrinkly skin,” she continues. “These changes usually get more pronounced in women approaching the menopause.”

While having wrinkles doesn’t make you any less beautiful (because beauty is utterly ageless), getting to grips with a skincare routine that caters to your 40s will make your skin healthier and – with any luck – you happier.

So, without any further ado, here’s the best skincare routine for your 40s – for both morning and night!


Step 1: Cleanser

Try: Liz Earle Pro-Biotic Balancing Milk Cleanser (£18)

• Size: 100ml

• Cruelty-free

“For your morning routine, use a gentle cleanser,” says aesthetic doctor, Dr Barbara Kubicka. With a unique blend of pre, pro and postbiotics to balance the skin and an ability to help melt away impurities in the gentlest of ways, this is an excellent option to soothe your skin for the day ahead.

Step 2: Antioxidant serum

Try: No7 Radiance+ 15% Vitamin C Serum (£19.95)

• Size: 25ml

“As less sebum means less protection from environmental factors and free radicals, an antioxidant serum rich in vitamin C helps to protect the skin during the day,” says Dr Semkova. As if its name being ‘Radiance+’ wasn’t enough to lure you in, this vitamin C serum also has a lovely citrus aroma to wake you up in the morning and is suitable for all skin types.

Step 3: Eye cream

Try: Liz Earle Superskin Eye Cream (£39)

• Size: 15ml

Given that it contains alfalfa to help reduce puffiness and green tea to brighten the appearance of dark circles, we’d say that this was a rather suitable eye cream to help conquer those early mornings!

Step 4: Moisturiser

Try: Eucerin Hyaluron-Filler + Elasticity Day Cream SPF15 (£28)

• Size: 50ml

• SPF15

• Non-comedogenic

“Moisturising is paramount,” says Dr Semkova. But this day cream does a bit more than just moisturise. Its added hyaluronic acid keeps skin looking as healthy and hydrated as possible, while the arctiin and silymarin work together to help improve collagen production.

Step 5: SPF

Try: La Roche-Posay Anthelios Age Correct (£20)

• Size: 50ml

• SPF50

Decades before you even hit 40, SPF is “a must to prevent wrinkles, skin pigmentation and, of course, skin cancer,” says Dr Semkova. And, once you reach that age, it remains “non-negotiable,” says Dr Kubicka. As well as having a high SPF, this facial cream also works to replenish the skin and reduce the appearance of dark spots. Best of all, it still feels nourishing and moisturising on the skin without leaving it feeling greasy or oily.

Step 6: Lip balm

Try: Emma Hardie Amazing Lip Balm (£14)

• Size: 10g

Although this is technically an optional step, if you try this lip balm (which is not so much a lip balm as a plumping and hydrating lip treatment) once, you’ll want to put it on every day. And it’s the perfect size to pop in your handbag for on-the-go top-ups.


Step 1: Cleanser

Try: Boots Glow Cleansing Oil (£4)

• Size: 100ml

• Vegan

“Start the evening with gentle, but thorough cleansing to remove make-up, dirt and skin debris,” says Dr Semkova. “The choice of cleanser depends on the type of skin, but as skin gets drier and more sensitive at this age in general, oil based cleansers are quite suitable as they tend to be gentle and less irritating.” For a cleansing oil that gives an enviable glow, we love this one. It removes make-up and dirt to leave your skin looking radiant.

Step 2: Serum

Try: Clinique Smart Clinical Repair Wrinkle Correcting Serum (£55)

• Size: 30ml

Night is a great time to “incorporate serums with peptides” into your skincare routine”, says Dr Kubicka. These “will help boost collagen production whilst protecting the skin,” affirms Dr Semkova. This serum doesn’t just contain a rich blend of peptides, but also hyaluronic acid to hydrate, and retinoid to help resurface skin.

Try: Liz Earle Superskin Alt-Retinol Booster (£35)

• Size: 15ml

“Your 40s are a good time to introduce a retinol product into your skin routine,” says Dr Semkova. “This could be a serum or a cream and should be introduced extremely carefully and gradually,” she advises. But if your skin is particularly sensitive, a plant-based alternative to retinol could be a good solution. This contains elderberry stevia, an active but natural ingredient that rejuvenates the skin whilst also acting as an antioxidant.

Try: Eucerin Anti-Pigment Dual Serum (£38)

• Size: 30ml

“If you have a pigmentation issue, this is the time to use your anti-pigment product,” says Dr Kubicka. This serum features thiamidol, an effective and patented ingredient that is clinically proven to reduce the appearance – and reappearance – of dark spots.

Step 3: Eye serum

Try: Clarins Double Serum Eye (£56)

• Size: 20ml

Imagine the wonder of Clarins Double Serum but as an EYE serum. Well, here it is. And it contains chervil extract (combined with 12 other plant extracts) to help boost skin vitality.

Step 4: Moisturiser

Try: No7 Restore & Renew Face & Neck Multi Action Night Cream (£27.95)

• Size: 50ml

A moisturiser that’s infused with a fragrance to help you relax and complements your skin’s natural nighttime repair process. Yes, please!

All prices correct on date of publication
Photography: Getty Images