Now with Hyaluronic Acid


Our Color Expert permanent colour range now comes with added Hyaluronic Acid for the most moisturising and nourishing home colouring experience yet.

Taking the original formula to the next level by combining nourishing Hyaluronic Acid and OMEGAPLEX Anti-Breakage Technology, not only helps protect the hair from damage but cares for it during and after colouring.

Hylauronic Acid is known for its hydrating properties, giving lackluster hair it’s glow back. The addition of this revolutionary ingredient ensures your hair benefits from its nourishing properties and feels soft, supple and shiny after colouring.

Discover our best caring formula yet, which ensures every time you colour, your hair will remain strong and nourished. This makes it perfect for first time users and box-fresh regulars.

Our formula helps to strengthen the micro-bonds that hold the hair fibres together. No matter how many times you colour, style or straighten your hair, Color Expert will leave it feeling smooth and shiny.

The Results: 

Revived hair quality and rich, long-lasting colour results, no-one will guess your glossy tones weren’t applied by a professional. With perfect grey coverage, our range is available in 16 rich shades.


Salon inspired, the Color Expert range uses innovative technologies and ingredients to offer high quality colour and perfect grey coverage. Combining Hyaluronic Acid and Omega-Plex for a moisturising and nourishing home colour experience. No matter how many times you colour you won’t have to compromise the condition of your hair.