Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy.
Since stepping in to oversee the brand, Miuccia Prada’s unique creativity has been acclaimed for its cutting-edge approach to unconventional observations of society that
allow her to anticipate – and often influence – fashion, style, and beauty trends. A brand of perpetual exploration and reinvention, Prada challenges perspectives and the
status quo to serve as a precursor and pioneer, in fashion and beauty, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.
Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.