Our story

Noughty was founded in 2016 by Rachel and Lorna, who have been friends for over 20 years back when the sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams.

Both went on to become beauty industry experts who worked for some of the most-loved beauty brands in the world. Armed with industry expertise and a passion for naturals, they were inspired to create a naturals brand centred around high performance haircare, at accessible, affordable prices. And so, Noughty was born.


Noughty is a British, natural haircare and bodycare brand on a mission. We aim to meet and exceed the performance of any premium, conventional haircare and bodycare products, with a more affordable, natural alternative.

We’re BIG animal lovers at Noughty, so we don’t test on animals or use animal or animal-derived ingredients in any of our haircare or skincare products, making them cruelty-free, vegan, and vegetarian-friendly, too. From our bestselling To The Rescue Hair Mask to our wide range of natural shampoos, conditioners and styling products, all Noughty products are certified by Leaping Bunny Cruelty-Free International and The Vegan Society.

All Noughty products contain 97 percent natural ingredients and are packed full of natural oils such as shea butter, coconut oil and argan oil.

Whatever your hair type, there’s a little Noughty for everyone. Whether you want to nourish and hydrate a dry, damaged hair type, define waves, curls and coils, or improve your scalp health, we’ve got a natural haircare product for you.

Noughty is committed to supporting, respecting, and preserving natural resources wherever possible, within the constraints of our brand. This ethos feeds into our sourcing, where the promise is to always deliver product performance at an affordable price, using ingredients that are responsibly and sustainably sourced from ethical farms.

So what are you waiting for? Go on, get Noughty!