Look back longer

Because every rearward day is a safer day™

Research shows rearward facing as long as possible is the safest way to go.* When a child is riding rearward facing, the car seat absorbs the impact, protecting the child’s head, neck and spine — even up to 73% more than forward facing.

Reasons to face rearward

Caution ahead

Most crashes and the most severe crashes happen at the front of avehicle.

Front facing danger

When forward facing, children move forward during a crash, leaving the protective cocoon of the child safety seat. While the body is held inplace by the harness system, the child’s limbs and disproportionately heavy head fly forward, causing strain on the neck.†

Rearward facing safety

During a frontal crash, a child’s body moves into the safety seat, which spreads the force over the entire body and absorbs the impact. This not only protects the child from flying debris or intrusions into the vehicle, but also prevents extreme strain on their delicate body.††

Every rearward day is a safer day


*2015 internal ECE testing with Q1.5 dummies. Based on performance averages of all Joie rearward and forward facing car seats.

†B Henary, C P Sherwood, J R Crandall, R W Kent, F E Vaca, K B Arbogast, M J Bull Injury Prevention 2007;13:398-402. doi: 10.1136/ip.2006.015115 Stalnaker RL.

Spinal cord injuries to children in real world accidents. Child Occupant Protection 2nd Symposium. Warrendale, PA: Society of Automotive Engineers (SAE 933100),1997:173-83.

††VTI — Swedish Road and Transport Research Institute (Rapport 489A, 2003) citing researchpublished in the British Medical Journal.