SAY BYE BYE TO YOUR SKIN CONCERNS

IT Cosmetics latest launch, reviewed by real women!

Say “bye bye” to dark circles and discover IT Cosmetics’ #1 best-selling concealer*, now available in a 12ml size and 24 true-to-skin shades! Working to conceal dark circles and discolouration, this highly pigmented, waterproof concealer will do the work for you while lasting up to 24 hours. Starting IT’s life as skincare, Bye Bye Under Eye Concealer is your water-resistant, long-lasting coverage concealer which improves the appearance of fine lines and wrinkles, helping your skin to appear younger.

REAL WOMEN SHARE THEIR STORY

Four real women tested IT Cosmetics’ Bye Bye Under Eye Concealer – watch for yourself how this skin-loving formula conceals skin concerns and helps boosts their confidence!

HEENA SAYS BYE BYE TO THE APPEARANCE OF HER PIGMENTATION

SKIN CONCERN: Scarring and pigmentation

SHADE: Rich

REVIEW: “Not just for under the eye”

“I’ve found using the Bye Bye Undereye concealer useful for all over the face and not just around the eyes. Being a long time sufferer of hyperpigmentation it’s hard to find something that gives you coverage, lasts throughout the day and matches my skintone. The Bye Bye Under Eye Concealer ticks all three boxes. I dab the concealer on the areas I want to cover and use a brush to buff edges for an even look across treated and not treated areas.”

It allows me to have the confidence to face the day without worry.

BRUSH PAIR: Complexion Perfection Brush

KAREN SAYS HELLO TO RADIANT LOOKING SKIN

SKIN CONCERN: Pigmentation

SHADE: Deep Nude

REVIEW: “An all round new best friend!”

“The product sits in my make-up bag looking uncomplicated. A squirt is all that’s required. The product is warmed by body temperature, it goes on smoothly, feels delicate on the skin and has a radiant appearance. Goes far beyond what is expected from a concealer. In fact I’m using it for all over coverage! What for? It’s simply amazing on the skin. A skincare product that is multifacetted – a concealer, serum, foundation and all-round new best friend. Waterproof, crease-free, with hyaluronic acid to help me look and feel my best”.

BRUSH PAIR: Complexion Perfection Brush

SHAAFI SAYS BYE BYE TO HER DARK CIRCLES

SKIN CONCERN: Dark circles

SHADE: Tan Honey

REVIEW: “A flawless finish”

“I don’t have perfect skin – I’ve got scars from previous skin conditions, I’ve got dark circles so if I go out I’m always thinking, Oh, is this person looking at me?’ The Bye Bye Under Eye Concealer just gives me a flawless finish! I can’t see the marks anymore and I can just put it on and forget about them.”

BRUSH PAIR: Dual Airbrush Concealer Brush

SOPHIE SAYS HELLO CONFIDENCE

SKIN CONCERN: Dark circles

SHADE: Light

REVIEW: “The difference is unbelievable”

“No matter how much sleep I get, every morning I wake up with dark circles. Any concealer I’ve ever used, doesn’t do what I’m asking for but the Bye Bye Under Eye Concealer brightens, covers up and does everything I want it to do. The first time I used it, all my dark circles had gone! The difference is unbelievable.”

BRUSH PAIR: Dual Airbrush Concealer Brush

SHOP THE RANGE

IT Cosmetics Bye Bye Pores Face Powder Translucent

£27.00

9G | £30.00 per 10G

Stock coming soon

IT Cosmetics Bye Bye Pores Loose Powder Translucent

£25.00

6.8G | £36.76 per 10G

1

Maximum quantity reached

IT Cosmetics Bye Bye Redness Calming Aloe Face Moisturiser for Sensitive Skin

£40.00

56.7G | £7.05 per 10G

1

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IT COSMETICS

IT Cosmetics co-founded by Jamie Kern, a sufferer of rosacea, along with expert plastic surgeons and dermatologists, developed products that are formulated to help cover and correct hyperpigmentation, redness, discolouration and signs of aging. The IT Cosmetics beauty range is a hybrid of skincare and make-up that includes the popular IT cosmetics CC cream which offers an even coverage whilst protecting your skin with a SPF 50+. The CC cream also contains a hydrating serum, helping to reduce the signs of aging.

Relatively new to the UK cosmetics market, the IT cosmetics make-up and skincare offering includes the Bye Bye Under Eye Concealer, moisturising creams, mascaras, eye pallettes and more. Available in six shades, the bestselling, IT Cosmetics Bye Bye Under Eye Concealer has remarkable results as an eye corrector and helps to make your skin look younger.

It Cosmetics have also created a collection of luxury make-up brushes designed with custom cuts that allow you to airbrush your make-up on, giving you more of a flawless look. Some have been designed with ergonomic handles, so they’re easy to use whether you’re a make-up novice or a makeup expert. All of the IT Cosmetics brushes are cruelty-free and made with luxuriously soft synthetic hairs.

*It Cosmetics’ bestselling concealer - Bye Bye Under Eye. Based on sales by volume on concealers sold by IT Cosmetics in Boots. 2019