Meet the products that are creating a buzz online  

Searching for the most popular sex toys? You’re not alone. With sex tech (finally) entering the health and wellbeing space, more of us than ever before are searching for, or investing in, the latest buzzy tools. 

As well as delivering mind-blowing pleasure, experts agree that sex tech can improve your mood, increase your confidence and help step up your sexual satisfaction. The trick is to find the tool that makes you tick. 

To help, sex and relationship expert, Annabelle Knight shares her top tips, from how they work to what to look for. Plus, we round up the most popular sex toys on, from top-rated to bestselling, that have received countless rave reviews.

What are sex toys? 

A sex toy is an object or device that’s designed to promote sexual pleasure. ‘They can add a whole new dimension of excitement and pleasure to both solo and couple’s play, no matter your gender or sexual orientation,’ says Annabelle who outlines the key benefits below. They allow you: 

• To experiment with different types of play

• To discover, explore and expand on sexual preferences

• To achieve stronger, more intense and blended orgasms

• To revolutionise and optimise sexual happiness 

‘There are several different types of sex toys available, and people use them for lots of different reasons,’ adds Annabelle. Popular types of tools include vibrators, dildos, love eggs and anal beads. 

How to clean sex toys

‘Make sure your sex toys are cleaned before and after you use them to ensure optimum hygiene,’ says Annabelle. To do this, all you need is hot water, a mild antibacterial soap (or sex toy cleaner) and a clean towel. ‘Give your toys a quick rinse, then spray them with a good quality sex toy cleaner. Leave for 30 seconds before rinsing with warm water and drying with a towel.’ 

How to choose the right sex toy 

‘Everyone is different, so you need to find a toy that works for your body,’ says Annabelle. ‘Some women enjoy insertable toys such as a classic vibrator, while for others, clitoral stimulation is key.’  If the latter speaks to you, opt for a wand vibrator or a bullet. Once you’ve picked your tool, Annabelle recommends experimenting with the settings as well as positions to find your hotspot. Here are some other factors to consider:

Dimensions: Consider what sized toy you’re after and check the dimensions first.

Water resistance: If you’d like a toy that can be used in the shower or bath, make sure it’s waterproof.

Noise level: In a flat share? Look for vibrators that claim to be ‘whisper-quiet’.·
Settings, speeds and power:  Go for a toy with a vast range of settings and speeds for a personalised experience. Also check whether the toy is rechargeable or battery powered. 
Budget: Consider your budget before you start your search – toys vary in price from £20 to £200.   

Whether you’re looking for the most popular sex toys to enjoy solo or as a couple, discover what’s currently creating the most buzz with our edit of the most popular sex toys on

Here are some of the most popular sex toys for solo play and couples
Best for travelling

Lovehoney Ignite 20 Function Rechargeable Bullet Vibrator, £29.99

‘I’m surprised by how powerful this is for something so small (and discreet)! It’s easy to use with just one button and the fact that it’s rechargeable and comes in a storage bag is great. Very satisfied!’ Grace92* 

Size: 2 x 8.5 x 2cm

Made from silicone

USB rechargeable


This bullet vibrator may be small-in-size, but don’t be fooled: it’s mighty in power. Boasting three speeds and 17 patterns, it’s just the ticket for anyone after clitoral stimulation when playing solo or during foreplay. A great pick for frequent flyers, the discreet design can be carried anywhere and everywhere – plus it features a travel-lock function to keep your mind at rest when on the move. 

Best for: double stimulation

Lovehoney Paradise 20 Function Rechargeable Rabbit Vibrator, £49.99

‘At first glance it looks on the smaller side, but I was wrong. Perfect size and it packs a PUNCH. 20 different settings, charges quickly and is very cute... and it leaves me feeling GOOD. I can't rave about this bunny enough.’ Doio72*

Size: 7.5 x 21 x 3.5cm

Made from silicone

USB rechargeable


Take pleasure into your own hands (ahem) with this ‘Paradise’ vibrator that stimulates both your clitoris and your G-spot for maximum pleasure. Crafted from super soft silicone, the sleek device is ultra-comfortable and easy-to-use with a rounded handle where the control buttons are situated. Enjoy 20 functions (including 12 speeds and eight patterns) – from a light teasing to an explosive throb – for a tailored toe-curling experience.

Best for: backdoor fun

Lovehoney Ignite 20 Function Rechargeable Vibrating Butt Plug, £29.99

‘All I can say is WOW the vibrations are superb, powerful and intense. Even the patterns, which we're not usually fans of, are brilliant and so varied. If you're looking for a first vibrating butt plug, you can't go wrong with this.’ MrandMrsFMS*

Size: 8.25cm

Made from silicone

USB rechargeable


This pocket-sized butt plug is a firm favourite for good reason. With an impressive 20 functions in total (three speeds and 17 patterns), expect a night of great vibrations. Designed to be used alone or with a playmate, it truly is a versatile sex toy that’s also waterproof, easy-to-charge and has a travel lock. Tick, tick, tick! Reviewers agree that it’s a great pick for beginners.

Best for: solo play

LELO 12 Function Sonic Clitoral Massager - SONA 2 Cruise, £129

‘I thought I’d never experience a toe-curling, back-arching, grab the sheets moment. I cried my eyes out after using this because it made me feel “normal”. It made me realise that I just hadn’t found the right type of stimulation for me. My advice? Tease yourself with it, don’t go straight for the big O. Build it up and revisit the magic button once you’re warmed up!’ Annie B*

Made from silicone

USB rechargeable


One year warranty 

A total game-changer, this sonic clitoral massager stimulates the entire erogenous zone for next-level pleasure that’s guaranteed to have you coming back for more. This sleek device, made from premium silicone, works by delivering fast yet gentle waves at varying speeds (there are 12 in total) so you can find the perfect setting for you. For a more intense orgasm, opt for that ‘just right’ feeling to slowly cross the line…

Best for: full-body thrills 

Lovehoney Ignite 20 Function Rechargeable Mini Wand Vibrator, £29.99

‘What a fabulous little product! So discreet and small, yet still very powerful! Comes with a discreet little bag for storage and travel. Plus, it has lots of different settings which I’ve thoroughly enjoyed by myself and with my partner.’ Chloethomas25*

Size: 2 x 10 x 2cm

Made from silicone

USB rechargeable


Wands have been making waves in the sex tech market for quite some time. Why? Because they really do work. A simple yet effective design, this miniature version from Lovehoney features a small handle and rounded head that provides tantalising stimulation all over the body. Explore the 20 different settings alone or use it with a partner to tease and massage for full-body thrills.

Best for: couples

Lovehoney Ignite 20 Function Rechargeable Vibrating Love Ring, £29.99 

‘This ring is really powerful and feels so good during sex for both myself and my boyfriend. It is a bit tight so does require lube first, but once on it doesn’t slide up. Love the different settings and it’s super easy to charge.’ Amy4*

Size: 10cm

Made from silicone

USB rechargeable


Not only can this cock ring strengthen erections, but the vibrating panel stimulates the clitoris, too. Simply slip it on (it’s designed to have a snug fit) and press the power button on the side before getting into the groove with your partner. With three speeds and 17 different patterns to enjoy, it’s a great first-time sex toy for couples looking to take their sexual satisfaction to the next level.

* review
Reviews in this post have been edited for length and clarity
All prices correct at date of publication