Serums play a key role in any good skincare routine, but do you know what to look out for when it comes to skincare ingredients & how they can be beneficial to your skin?

This article is sponsored by Lancôme

It’s time to get skincare savvy and take a deep dive into what’s really in your serums, and how those key ingredients work hard every day to keep your skin looking and feeling its best. We’ll take a look at four popular serum ingredients and discuss why they’re worth adding to your skincare routine.

What is vitamin C?

Vitamin C is an essential vitamin found in many fresh fruits and vegetables, but most commonly in citrus fruits. It’s widely known as a powerful antioxidant that’s great for your overall health.

What are the skincare benefits of vitamin C?

As well as some brilliant health benefits, did you know that good old vitamin C also boasts a heap of skin-loving properties?

Incorporating a vitamin C product into your daily skincare regime can help brighten your skin tone and even your complexion as well as promoting collagen production and protecting your skin from environmental damage. Sounds good, right? The even better news is, vitamin C is suitable for most skin types.

Read our article to find out more about incorporating vitamin C into your skincare regime.

What is hyaluronic acid?

Known as a hydration hero in the skincare world, hyaluronic acid is a sugar molecule found in the skin which helps your skin retain moisture. Because of this, hyaluronic acid is a popular ingredient in skincare serums and creams.

What are the skincare benefits of hyaluronic acid?

Don’t let the word ‘acid’ put you off – hyaluronic acid is a super gentle skin-loving ingredient that locks in moisture.

Because of its intense moisturising properties, hyaluronic acid can help reinforce the skin’s barrier and smooth and plump the look of your skin, reducing the appearance of fine lines and wrinkles.

Gentle enough to be used every day, it can hold up to 1,000 times its own weight in moisture, making it the ideal first step of your skincare regime. We love to apply it when our skin’s slightly damp after cleansing to really help lock in the hydration.

Read our article to find out more about what hyaluronic acid is and how to incorporate it into your daily skincare regime.

What is niacinamide?

Niacinamide is a form of vitamin B3, which has a host of health benefits. Eating a varied, balanced diet can help you reap these benefits, and some people also choose to take a vitamin B supplement.

As well as this, niacinamide can also provide some skincare benefits when applied topically in the form of skincare serums and creams.

What are the skincare benefits of niacinamide?

There are plenty of reasons why niacinamide is known as a power ingredient in skincare. It can help keep skin firm and healthy, even out skin tone, minimise the appearance of pores, reduce the appearance of fine lines and wrinkles and protect against pollution and other environmental aggressors. Niacinamide may also help reduce the amount of oil your skin produces. We warned you it was popular!

What is ferulic acid?

Ferulic acid is a plant-based antioxidant found naturally in food such as bran, oats, rice and citrus fruits. It’s mainly used as a skincare ingredient, although some people choose to take it in supplement form.

What are the skincare benefits of ferulic acid?

Ferulic acid is primarily used in skincare as it can help to fight free radicals, which may play a role in skin ageing. As well as this, ferulic acid is great at supporting the effectiveness of other ingredients such as vitamins A, C and E, making it a key team player in skincare products.

Now you’ve got the lowdown on some key skincare ingredients, power up your knowledge with our article on other skincare ingredients you need to know about

Serums to suit your skin’s needs

Ready to level up your skincare regime with some of these super ingredients? With Lancôme’s award-winning serums you can transform your skin your way – take a peek at two of our favourites and choose which best suits your skin type…

Try: Lancôme Advanced Génifique Youth Activating Concentrate

• Size: 30ml

• Suitable for all skin types

• Hyaluronic acid

• Vitamin C

Inspired by microbiome science, this clever serum has been formulated with hyaluronic acid and vitamin C as well as seven prebiotic and probiotic-derived extracts to help care for even sensitive skin. It’ll help restore radiance, strengthen the skin barrier and protect against pollution and external aggressors as well as reducing the appearance of pores, fine lines and wrinkles. The result? Smoother, firmer, more even-looking skin that glows.

Try: Lancôme Rénergie H.C.F Triple Serum

• Size: 50ml

• Hyaluronic acid

• Vitamin C + niacinamide

• Ferulic acid

Three actives expertly join forces in this super serum to deliveroptimum anti-aging benefits whilst being gentle on skin. Hyaluronic acid helps enhance hydration and encourage moisture retention while vitamin C and niacinamide work together to brighten the appearance of skin, help smooth fine lines and wrinkles and target the appearance of dark spots. All while ferulic acid does its antioxidant thing, protecting against free radicals and oxidative stress which can accelerate skin ageing. There’s a reason nine out of 10 people would use this as their go-to serum!*

*92% of 50 US women aged 42-65 agree they would use this product as their go-to serum in a clinical study.