Personalised haircare starts here.

Your hair, your goals, our custom science. Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type and hair goals. First, select a shampoo and conditioner crafted uniquely for your hair type, and then select up to three Hair Goal booster shots to customise your products.

Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Customisable shampoos and conditioners are formulated with ingredients that are best suited for your specific hair. Then, select up to three hair goals from ten options. Hair goal booster shots are packed with ingredients to achieve specific benefits like volumise, curl definition, strengthen, lengthen, shine, thermal protection, deep condition, soothe scalp, color protection or anti-frizz that let you mix and match to get exactly what you want out of your formula. Hair goals are formulated to be used with Function of Beauty shampoo and conditioner bases. Each hair goal booster shot contains two hair goals, one for your shampoo and the other for your conditioner.

We believe in clean and conscious care – and are always sulfate-free, paraben-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials and are 100% recyclable.

Try Function of Beauty – for haircare as unique as you are.