MEET FLORENCE BY MILLS

The skincare & beauty line created for you, by one of your own 

Made with love by Millie Bobby Brown (aka Mills)

WHAT'S FLORENCE I HEAR YOU SAY?

florence is your need-to-have beauty and skincare line made by one of your own, Millie Bobby Brown (aka Mills). The mission is simple: to offer fun, easy-to-use and balancing products that you (and Mills) really want to use. florence contains good-for-you ingredients infused with vitamins, antioxidants and botanicals to keep up with your changing skin and your busy lifestyle. Oh… and did we mention all the products are vegan and cruelty-free?

Ditching the all too boring beauty standards of perfection, florence is about self-expression and enhancing your natural beauty rather than covering it up, so you can just be you!  

SELF-EXPRESSION IS EVERYTHING. 

BETTER-FOR-YOU INGREDIENTS ARE ESSENTIAL

AND BEAUTY IS _________ (WELL, THAT’S FOR YOU TO DECIDE)

GRAMS AT THE READY

Here's a teaser of some of the products!

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WHAT ARE YOU WAITING FOR?

MADE WITH LOVE BY MILLIE BOBBY BROWN

Millie has been in the spotlight since aged 10 and boy does she know a thing or two about beauty. florence is the result of everything she’s learned from sitting in hundreds of make-up chairs: that beauty should be about self-expression and loving yourself. Why’s it called florence you ask? Millie named the line after her Great-grandmother who embraced individuality and sought out self-happiness.

Two years in the making, florence is made with your skin in mind, but the best thing is, you create the rules. It’s beauty on your own terms. Super-simple but super-effective skincare in the cutest lavender coloured packaging, and oh-so grammable make-up that lets your glow shine through. florence is for you and your friends and it’s a brand that lets you be, just simply, who you want to be!