Let's talk about privacy

At Boots, we believe in making things easy for our customers. We know there’s nothing more off-putting than the sight of a lot of boring small print, so we’ve written our Privacy Policy to make it clear, simple and easy to read.

The policy explains how Boots uses your personal data, whether you’re shopping on boots.com, having your eyes tested at Boots Opticians or having a prescription made up at your local Boots pharmacy.

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Our promise to you

Boots is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We’ll always keep your personal information safe and will never sell it to third parties. We’ll be clear and open with you about why we collect your personal information and how we use it. Where you have choices or rights, we’ll explain them to you and respect your wishes. We’ve written this Privacy Policy in plain English to tell you how and why we use your personal information. We hope you’ll find it clear and simple but if you have any concerns or questions please feel free to contact our Boots Customer Care.

Who's in control of your information?

You are. Throughout this Privacy Policy, ‘we’ or ‘Boots’ means companies within the Walgreens Boots Alliance Group, including subsidiaries, affiliates, joint ventures and franchises. We share your personal information among these companies in order to provide, and keep you informed about our products and services, to handle any complaints or queries, and to give you the best customer service we possibly can. However, we never lose sight of the fact that it is your personal information and we will only send you marketing material if you have agreed that we can do so. You can find out more about the companies in Walgreen Boots Alliance on our website.

How we process your personal data

Collecting information about you

Boots collects personal information about you whenever you shop with us online or instore, and when you use our services. Please see below for examples of the data we collect from you:



Boots mobile app

Boots Advantage Card

Pharmacies, Opticians, Hearing care and stores

Appointment booking

Social media

Processing data about children

Information provided by other people on your behalf

Examples of data

Name, address, contact details, purchases, devices information, browsing behaviour, adverts you may click on (including those shown on other organisations’ websites)

Personal data about yourself, purchases, emails and other digital communications we send to you, including information about which emails you open, and what links you might click on. 

Personal data about yourself, such as name, address, age, gender, contact details purchases, appointment information, prescription, and audiological data. 

Personal data about yourself, such as name, address, age, gender, contact details and medical information. 

When opted into marketing we obtain information posted publicly on social media sites and use it to help us understand how our different customers interact with us and what people think and feel about our brand.  We do this in a way