Jessica Alba founded The Honest Company in 2012 because there wasn’t one brand she could trust for safe, effective and sustainable everyday products for her pregnancy, family, home and beauty needs. That’s what Honest is.

We’re your favourite clean conscious brand for safe, effective formulas you love, because you shouldn’t have to choose between what works & what’s good for you. We make clean, sustainable, well-designed products that work – skincare, makeup, baby & personal care products.

Our mindfully made, cruelty-free formulas avoid over 2500 ingredients that don’t meet the Honest clean standards. We look to the latest innovations in recycled and reusable materials and sustainably sourced ingredients with every product we create.

At Honest, we care deeply about all the ways your choices can make an impact on your health and health of the planet. Our mission is to Inspire everyone to love living consciously.