Born in the heart of England in 1995 by heritage apothecary Boots, Botanics was created with the pioneering vision of creating natural, plant-powered products that don’t cost the earth. And to protect the earth as we do it. Plants power everything we do. We challenge perceptions of what’s possible, unearthing the most powerful extracts to create natural solutions that really work; to enhance your skin and your wellbeing. All without compromise, to pursue a better tomorrow.

Here at Botanics, we believe in "Clear Beauty” and are committed to being fully transparent about our products and business practises.

Our formulations

We commit to never compromising our world’s wellbeing for yours. Our plant-powered products do good for people and the planet.


We are 100% cruelty-free and against animal testing. All of our skincare and beauty products have been approved under the Cruelty Free International ‘Leaping Bunny’ programme. It is the internationally recognised cruelty-free license that requires a supplier monitoring system to be implemented by the brand.


All of our products are suitable for vegetarians*. Five of our products contain organic beeswax and are therefore not suitable for vegans**. These products are some of our most loved that have been around for decades. Our ambition is for all products to be suitable for vegans by 2023. All new product launches from 2018 are suitable for vegans.

Organic beauty

As pioneers of organic beauty, our Organic franchise uses a minimum of 80% organic ingredients (following the ISO 16128 standard). The remaining content of non-organic ingredients are used to keep our products the way you love them.

Clear Beauty

Our requirements go above and beyond standard legislative requirements. Please contact us for a copy of our formulation guidelines.

Our packaging

Where possible, we strive to reduce unnecessary plastic and consciously design all our packaging, with reusability and recyclability in mind, as well as maximising the use of recycled materials.

We already include 25 percent post-consumer recycled material (PCR) in our plastic packaging and we are working tirelessly to improve this.

Our Peaceful Night Pillow Mist bottle is made of 100 percent PCR with no virgin plastic.

All of our paper and wood is 100 percent responsibly sourced as certified by Forest Stewardship Council (FSC).

100 percent recyclable / reusable packaging is mandatory for all new products. We have already switched our Simply Calm and Revive and Protect moisturisers from plastic to glass jars.

Recyclability transparency

We are in the process of updating our online platforms to ensure full transparency on recyclability by product. For queries in the meantime, please contact us.

Plastic alternatives

We will continue to identify alternative packaging solutions for our products including glass, wood, aluminium and fabric.

Increase PCR content

Where plastic is the best packaging solution for our products, we will ensure a minimum of 50 percent PCR content.

Reusable formats

We will continue to launch products that reduce waste including packaging with secondary use and ban single-use products.


Our ambition is to inspire everyone to get outdoors and to get green-fingered at home so we can all have a better tomorrow.

Let’s grow together.

We’ve always believed in the power of plants to unearth better for our skin, now we want to show how they can help us unearth better wellbeing too.

What is ecotherapy?

Also known as “nature bathing”, ecotherapy is the name given to a wide range of treatment programmes which aim to improve your mental and physical wellbeing through doing outdoor activities in nature (Mind, 2015). Nature-based activities, such as gardening and farming, have been used as part of mental health treatments around the world for centuries.

Why ecotherapy?

Today’s busy lives can have a significant impact on our mental and physical wellbeing. However spending time in nature is proven to have positive benefits on wellbeing. Nature has wonderful health-promoting properties: reducing the stress hormone cortisol, heart rate, depression, anxiety and frustration. A study found exposure to trees, the sky and birdsong in cities improved mental wellbeing. The benefits were still evident several hours after the exposure (Mintel, Come and Learn Happiness 2019).


*No animal by-products/animal derived ingredients from animal slaughter.

**No animal derived ingredients or by-products.