When your skin feels good, you can't help but feel good. That's why the makers of AVEENO® create skincare solutions to nurture and balance you from head to toe.


Our 70-year history as a wellness pioneer has earned the respect of health care professionals around the world, beauty editors, and most importantly, users of AVEENO®.


Believing nature holds the secrets to human health. Two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born.


We think about every element we use in every one of our products - where it came from, what it does and how it impacts you and your skin.