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When brow queen Anastasia Soare opened her flagship salon in 1997 and launched her first product line in 2000, she ignited a brow revolution across the world that’s defined many of the major brow trends that you can still see today. The secret was her innovative Golden Ratio Brow Method, a style of bespoke brow-shaping founded in sacred symmetry and precise proportions for a flawlessly framed face. 

Popularised by the supermodels that graced her salon, Anastasia Beverly Hills was one of the fastest-growing make-up brands, bringing brow-shaping to the masses. ABH now encompasses a whole line of cosmetics loved by celebrities, influencers and adoring fans around the globe.

Now you can get your hands on ABH’s coveted range at Boots, including cult-classics like the Brow Wiz, Dipbrow, Luminous Foundation, Dewy Set Setting Spray and the Lash Brag Mascara. What are you waiting for!