A bottle of MISS DIOR Blooming Bouquet next to a woman covered in pink flowers


From 1947 onwards, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for DIOR’s perfumes, breathing into them all the modernity featured in his creations.

As DIOR perfumer-creator, Francois Demachy embodies the expertise and great creativity of DIOR perfumes. At the heart of Grasse lies his creation atelier, where every DIOR fragrance will be created from now on.