The new Miss Dior Blooming Bouquet is a fresh and tender fragrance, a true declaration of love.

Composed like a bouquet of newly blossomed flowers, this Eau de Toilette is characterized by notes of Damascus rose, peony, Calabrian bergamot and white musk’s. Faceted and spontaneous, its richly contrasted trail has all the emotion of that feeling of love at first sight.

The signature couture Miss Dior bow, meticulously woven with multi-coloured threads, gives the Miss Dior Blooming Bouquet bottle an even more couture identity. Created by Maison Faure, artisanal ribbon makers since 1864, this ribbon demonstrates precision expertise.


From 1947 onwards, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for DIOR’s perfumes, breathing into them all the modernity featured in his creations.

As DIOR perfumer-creator, Francois Demachy embodies the expertise and great creativity of DIOR perfumes. At the heart of Grasse lies his creation atelier, where every DIOR fragrance will be created from now on.