The new Miss Dior eau de parfum brings in a wave of optimism and brims with life – echoing Miss Dior’s very essence. Miss Dior’s fresh and floral notes are composed like a bouquet of countless flowers with endless sparkling colours. François Demachy Perfumer-Creator of the House of Dior, wanted to create an iridescent Rose for the fragrance that is lit up by a myriad of fresh and floral notes.
The iconic Miss Dior couture bow harnesses an exceptional artisanal savoir-faire that transforms each embroidered ribbon into a unique piece, that of a true high fashion creation.
From 1947 onwards, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior’s perfumes, breathing into them all the modernity featured in his creations.
As Dior Perfumer-Creator, Francois Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.