From plant milking to ballet beauty, find out what’s going to dominate the trends in 2024…
Calling all beauty enthusiasts! We’ve got the lowdown on the products, trends and formulations that are about to take the beauty world by storm. Get ready for a peek into the hottest innovations of the year.
We’re talking all things skin, hair and make-up – from the fascinating world of plant milking to the chic espresso make-up trend, we’re predicting the products that are set to make waves over the next 12 months. Get ready to be inspired and stay ahead of the beauty curve!
So, let’s dive into the top beauty trends of 2024 that are sure to make this year shine.
Plant milking & sustainable beauty
In the wild and wonderful world of beauty, sustainability is continuously on the rise. Consumers are no longer just interested in looking good; they want their beauty routine to be a positive force for the environment. The Clean Beauty Survey of 2023 highlights a significant shift in consumer behaviour as #CleanBeauty boasts over 1.9 billion views on TikTok and 6.1 billion tags on Instagram.
Clean beauty is all about embracing sustainability, putting the spotlight on eco-friendly practices in both packaging and ingredients. More brands than ever before are pledging to be more planet conscious – you can easily find out the changes brands are making to be more green by checking their packaging, websites and socials for more.
Vegan formulas are also gaining traction as ethical sourcing becomes a priority. Enter plant milking technology – a rising star in sustainable practices. This innovative process delicately extracts valuable compounds from plants without causing harm. The best part? Plants get to keep thriving, allowing for multiple harvests throughout the year. It's a win-win for environmental conscientiousness and product efficacy.
So, in this era of sustainability and plant milking, it's not just about looking good; it's about feeling good about your choices – for yourself and the planet. Check out our article on 7 must-have sustainable beauty picks for more inspiration and make your routine more green!
Multifunctional beauty products
We all know buying new beauty can get expensive, but this 2024 trend is here to help! Not only do multifunctional products streamline your routine, they also save time and money.
Imagine a double-ended contour and highlight stick that effortlessly sculpts your features or a rose-tinted lip and cheek stain that brings a rosy glow in a single swipe. The beauty scene is buzzing with these multitasking heroes!
Whether you’re a make-up pro or a beauty minimalist, there’s a multifunctional must-have waiting to make your routine a breeze. Find your perfect match and get ready to simplify your routine and let these versatile wonders work their magic.
For more multifunctional inspiration, take a look at this article on multi-tasking products you need in your make-up bag.
Espresso make-up
Get ready to make a statement with the warm and inviting charm of espresso make-up. Swipe on shades of full-bodied browns, create a mocha-style smokey eye and indulge in glossy, chocolate-coloured lips, reminiscent of a cup of espresso. It’s the perfect sultry look.
Associated with wintertime and night-time glamour, this captivating look can be easily achieved with the Maybelline The Nudes Eyeshadow Palette and its array of dark chocolatey shades. Complete with a black smokey liner for the ideal dramatic touch. For a more everyday style, the latte make-up trend is all about giving skin a sculpted bronzed appearance with glossy, cocoa lips – for a refreshing look that’s as delicious as your morning latte!
Try the espresso make-up trend today and get ready to reveal enchanting eyes, chiselled cheeks and irresistibly plumped lips!
Milk bath nails
Dive into the latest nail craze that’s taking the internet by storm! With over 340.8 million views on TikTok (and counting), this manicure trend is capturing the hearts of not just nail technicians, but everyday nail enthusiasts.
Imagine the sheer luxury of a bath filled with pretty flower petals, now brought to life on your fingertips – that’s the magic of milk bath nails. To achieve this must-try look, coat nails with a luscious milky white polish, then add a touch of artistry with either colourful hand-drawn flowers or tiny pieces of dried flowers.
And the best part is, it’s a look that complements any nail length or shape flawlessly. If you want to create your own milk bath nails, check out the products below and get ready to create your own mesmerising nail look!
Ballet beauty
If you’re a fan of simple and sleek hair, ballet beauty hair is your laidback glam solution. Whether you’re meeting with friends for dinner or heading into the office, this hairstyle brings an effortlessly chic touch to your look.
Once you’ve prepped your hair with volume spray, create a middle parting and brush hair back into a high ponytail. Secure it with your favourite hair tie, then twist and pin your hair into your preferred bun shape.
To complete your ballet beauty look, add a touch of blush for a fresh look, dewy skin, nude lips and a soft eyeshadow to keep it low-key.
And there you have it, the top beauty trends we predict will dominate this year. But that’s not all – if you’re on a budget and want to stay on-trend with the hottest colours of 2024, check out our article on colour trends for under £10.
