17.
Unbelievable beauty, unbelievable you
At 17. we believe that beauty is for everyone, with no limits or barriers. We celebrate all gender identities and expressions, and value the
importance of embracing yourself as who you truly are.
17. is proud to be an ally of the LGBTQ+ community. We commit to amplifying and uplifting LGBTQ+ creators through our platforms, encouraging everyone to live their lives on their own terms.
As part of our ongoing commitment to the LGBTQ+ community, this year 17. is proud to be supporting and donating 100% of profits from our limited edition Brights palette to Stonewall, a charity that stands for lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people everywhere. We share Stonewall’s vision for a world where all LGBTQ+ people are free to be themselves and can live their lives to the full.
Here are some examples of how your support could have an impact on the lives of LGBTQ+ people:
• Work with members of Stonewall’s Diversity Champions programme to help create truly LGBTQ+ inclusive workplaces at over 950 organisations across the UK, ensuring all LGBTQ+ staff are free to be themselves in the workplace.
• Continue to develop and distribute e-learning resources to schools, helping to tackle negative attitudes head on and supporting teachers to deliver LGBTQ+ inclusive education.
• Help Stonewall reach more marginalised LGBTQ+ young people to access education, employment and training opportunities through their Young Futures programme.
For more information and to find out how you can you can get involved please click here to visit their website.
Bring out the artist in you with the Brights palette
Get Shay’s look (He/Him)
1. Eyes
Starting at the inner corner, blend yellow, orange and pink from the Brights Eyeshadow Palette out towards the temples. Apply the aqua shade under the lower lash line for an eye-brightening pop.
2.Lips
Glaze over the full lip with Lacquer Gloss in vintage for a pout-perfect finish.
3. Face
Dab a small amount of Light Reflect Liquid Highlighter in bronze on cheekbones for a soft fresh-skin look.
Get Priya’s look (she/they)
1. Eyes
Use Gel Eyeliner in blue to sketch an exaggerated wing outline. Fill with aqua, lilac and dark purple from the Brights Eyeshadow Palette in an ombre effect across the lid. Finish with a pop of blue eyeliner in the lower waterline, and a soft shimmery pop in the inner corner using Powder Pigment in cream glitter.
2.Lips
Glaze over the full lip with Lacquer Gloss in vintage for a pout-perfect finish.
3. Face
Lightly tap Colour Glow Cream Blush in deep pink on the apples of the cheeks, and finish with a small amount of Light Reflect Liquid Highlighter in bronze on cheekbones for a rosy, sunkissed glow.
Unbelievable beauty, unbelievable you
At Boots, we stand in solidarity all year round, with our LGBTQ+ customers and team members.
Pride month is a reminder of the rights that have been won, and those are yet to be affordedto the community globally - which is why it is so important that we are all on this missiontogether, with pride.
Find out all about our fantastic Pride Alliance Business Resource Group and how we support our customers and team members.
17.
*Boots UK Ltd will pay £10,000, amounting to 100% of the profits of the 17. Brights Palette to Stonewall Equality Limited (a charity registered in England and Wales, number 1101255, and in Scotland, number SCO39681).
