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This year, Yardley are celebrating 250 years of capturing the delicate fragrance of English flowers. Yardley was established as a fragrance house in 1770, but their flourishing floral story dates back to the 17th century during the reign of King Charles I, when an entrepreneurial young man named Jonathan Yardley obtained a royal warrant to provide soap to the City of London.

Yardley’s award-winning traditional floral fragrance collection includes Perfumes, Body Sprays, Moisturising Fragrance Mists, Perfumed Talcs, Luxury Soaps and Nourishing Hand Creams as well as Hand Washes and Body Washes, containing up to 97% naturally derived ingredients. In addition, all products are suitable for vegans and manufactured in Great Britain.

The Traditional Florals award-winning fragrance range is available in four perfume variants English Lavender, English Rose, Lily of the Valley and April Violets and Yardley has now updated the range with a NEW Contemporary Florals collection, including Bluebell & Sweet Pea, Blossom & Peach, Bergamot & Freesia and Poppy & Violet. The Flowerful Collection, a selection of contemporary fine floral perfumes inspired by bountiful, beautiful and blossoming floral bouquets, is available in Luxe Gardenia, Elegant Iris and Decadent Mimosa, with two new additions, Exquisite Peony and Opulent Rose. Yardley will also introduce English Daisy in the Autumn.