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Make the most of what makes you different with Urban Decay. Challenging the industry’s definition of beauty since 1996, we brought colour and individuality to make-up counters. From cruelty-free, vegan formulas*, bold eyeshadows, iconic (and often-copied) Naked palettes, award-winning eyeliners, stay-put, smudge-proof mascaras and cult-status setting sprays, our version of ‘pretty’ has always been pretty different.

*Vegan Formula does not contain animal derived ingredients or by products