Make the most of what makes you different with Urban Decay. Challenging the industry’s definition of beauty since 1996, we brought colour and individuality to make-up counters. From cruelty-free, vegan formulas**, bold eyeshadows, iconic (and often-copied) Naked palettes, award-winning eyeliners, stay-put, smudge-proof mascaras and cult-status setting sprays, our version of ‘pretty’ has always been pretty different.

*The NPD Group, L.P.® UK, Prestige Setting Spray segment, 12 months ending December 2021, value & unit sales. To verify contact https://www.urbandecay.co.uk/en_GB/customer-service/contact-us.htm

**All Urban Decay foundations are vegan formulas: do not contain any animal derived ingredients or by-products