URBAN DECAY BESTSELLERS
URBAN DECAY
Make the most of what makes you different with Urban Decay. Challenging the industry’s definition of beauty since 1996, we brought colour and individuality to make-up counters. From cruelty-free, vegan formulas**, bold eyeshadows, iconic (and often-copied) Naked palettes, award-winning eyeliners, stay-put, smudge-proof mascaras and cult-status setting sprays, our version of ‘pretty’ has always been pretty different.
**All Urban Decay foundations are vegan formulas: do not contain any animal derived ingredients or by-products
