L’Oréal’s first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L’Oréal Group was born, becoming one of the first haircare companies to place its focus on science and innovation. The L’Oréal Group expanded internationally throughout the 60s and 70s, and today, it’s one of the most famous hair care brands in the world. While L’Oréal products are for everyone, L’Oréal Professionnel is for more discerning customers who want the most cutting-edge, high-quality products.

The L’Oréal Group combines innovative research in haircare technology with customer-centric design and invention. L’Oréal products are created to deliver haircare solutions to real customers’ problems, whether that’s too much frizz or not enough colour. The key values of the L’Oréal Professionnel brand are a pioneering spirit, professional hair artistry, and a vision of beauty. Dedicated to bottling professional-quality hair treatments for at-home use, L’Oréal Professionnel is one of the most popular ranges of L’Oréal haircare today.

* Instrumental test after 15 applications of Rinse-off Serum

** Instrumental test on Rinse-off Serum

^Consumer perception test after application of shampoo + rinse-off serum + leave-in mask, 64 participants

^^Instrumental test on Metal Detox Concentrated Oil

†Instrumental test on Metal Detox Concentrated Oil

††Instrumental test on Metal Detox High Protection Leave-In Cream