Born in an iconic tattoo studio, rooted in a dream of unrestrained beauty with a nonconformist & fearless spirit, we started a revolution with tattoo-inspired make-up & limitless creativity.
We continue this legacy.
Tattoos are the boldest form of artistic self-expression.
This deeply personal ink shows the world what’s in your heart: a tattoo is the result of something you felt so passionately that is actually becomes a part of you.
Here’s what’s a part of us:
We celebrate the individual
We reject conventional beauty standards & sameness. We accept the beauty of our uniqueness & flaws.
We give a f*ck about the world
We care for our planet & all the beings who inhabit it. We believe outsiders are insiders and stand up for what’s right.
We create high-pigment, high performance make-up
Inspired by tattoo artistry. We give you the tools to live your beauty truth.
We stand for
High-performance, vegan & cruelty-free
We believe in artistry without boundaries.
Our high-pigment, high performance make-up is your toolkit for limitless creativity. We show our whole selves to the world through artistic self-expression.
We believe in the power of reinvention – because of the boldest act of creation happens every day in the mirror.
We support artistry of all kinds – not just make-up – through collaboration & development opportunities.
We celebrate individual expression.
We reject beauty norms & accept all forms of beauty. No sameness allowed – we revel in our unique flaws. We live by progressive & inclusive beauty standards.
We champion social & racial justice. We believe in equity & inclusivity because in our world, outsiders are insiders.
We are world-conscious.
We care for our planet & all beings who inhabit it. We are 100% vegan & cruelty-free. We are committed to becoming more & more sustainable.
We challenge ourselves to use fully recyclable packaging, post-consumer recycled materials & refillable compacts whenever possible.