We reveal the most irresistible fragrances for men


Whether you’re in the market for a new fragrance or hoping to hit the right notes with a gift for a loved one, we’ve got you covered. From deep, woody aromas to light, citrus scents, there’s something here for everyone – eau yes!


What’s the difference between eau de toilette, eau de parfum, aftershave & cologne?


These descriptions (which you’ll find following the name of your chosen scent) tell you how much oil is in a fragrance. These oils are used to create the unique smell.


Concentrations vary from fragrance to fragrance, but here’s an average guide:


• Extract/solid perfume – 20-30%

• Perfume – 15-25%

• Eau de Parfum (EDP) – 8-15%

• Eau de Toilette (EDT) – 4-8%

• Cologne (EDC) – 2-4%

• After Shave – 2-4%


Generally, the higher the percentage of oil, the higher the price – but it’s not as simple as one being weaker or stronger smelling than another. Different concentrations of the same fragrance (like eau de toilette vs eau de parfum) may also use difference notes, so if you really like a scent, try exploring it in its different concentrations for a new twist on your classic pick.


Where should I spray my aftershave?


Spraying your scent directly onto your skin is the best way to get the most from your fragrance, as our body heat really helps to make certain fragrance notes thrive. Aim for your neck and hair (yes, really!) to continue enjoying your scent throughout the day.


If you have sensitive skin, spraying your perfume or aftershave onto your clothes is a perfect alternative. The fibres on your clothes will cling on to the perfume for much longer than your skin, so as you move throughout the day, the fabric will continue to release a captivating aura around you.


Where & how should I store my aftershave?


Ideally, you should store your fragrances in a cool, dark place to shield them from sunlight and heat which will deteriorate the formula. It’s best to find something else to display on your dressing table!

EMPORIO ARMANI Diamonds for Men Eau de Toilette 75ml

Fresh & spicy


Want a fragrance with a touch of je ne sais quoi? This one will be hard to resist. Cut and polished like a diamond, the icy notes of Italian citrus-bergamot accord blend perfectly with an electric burst of Sichuan pepper for an irresistible scent that’s powerful from the get-go.

Hugo Boss BOSS Bottled Eau de Toilette 50ml

Citrus hit


This iconic scent from Hugo Boss is instantly recognisable with fruity notes of apple, plum and bergamot. With some serious staying power, it’s versatile, popular and definitely one for your bathroom shelf! It wouldn’t be a ‘top aftershave’ list if we didn’t include this timeless classic, right?

Carolina Herrera Bad Boy Eau de Toilette 100ml

Sophisticated & spicy


This magnetic aftershave is what dreams are made of – trust us! Blending sage, black and white pepper, plus bergamot with spicy Tonka bean, Carolina Herrera’s sensual fragrance gives off an air of citrusy sophistication. We can’t resist the striking lightning bolt bottle either!

Paco Rabanne Invictus For Men Eau de Toilette 200ml

Fired-up & fruity


Searching for something that’ll bring back those sweet summer memories? Paco Rabanne’s sumptuous scent – with notes of grapefruit and mandarin orange – will do just that! In every spritz, there’s an unusual aquatic note of ambergris, which brings out a woody scent as it dries on your skin. No wonder it’s such a hit!

Jimmy Choo Man Blue Eau de Toilette 100ml

Woody aromas


Opening with a peppery front that gives way to crisp and earthy notes, the addictive scent from Jimmy Choo Man balances freshness and texture. The understated and quietly powerful fragrance – housed in an elegant blue bottle – has long-lasting wear that reveals a hint of sweet vanilla and sandalwood as it settles.

Versace Eros Eau de Parfum 50ml

Seductively sweet


Fusing mint leaves, Italian lemon zest and green apple in one spritz, Versace’s Eros defines elegant masculinity with an edge. The fresh notes ooze coolness and class and are warmed by the Tonka bean and amber base notes, fuelling the scent’s intensity – irresistible!

Valentino Uomo Born in Roma Yellow Dream 50ml

Sensually spicy


A new take on the original Uomo Born in Roma, this oriental fragrance is certainly a breath of fresh air! With tangy top notes of pineapple and mandarin, this scent starts zesty and is met with a one-of-a-kind gingerbread base note as it dries. If you’re looking for a unique aftershave, this is it.

Tom Ford Noir Extreme Eau de Parfum 100ml

Amber-drenched scent


When it’s got Tom Ford’s name on it, you know you’re in for a real treat. And all-day wear is definitely a selling point of Noir Extreme. Bursting with neroli oil, saffron and cardamom, this tantalising fragrance – with settling notes of orange flower – is nothing short of sophistication.

So there you have it, eight of the hottest scents around right now.


Psst (or should we say spritzzzz?), there’s more. If you’re searching for something for the woman in your life too, why not see what made the cut and discover our top eight perfumes?